Page Progressive, LLC

4 Ways RatePoint Can Work for You: Newsletters, Reputation Management, Surveys & More

Fri, 27 Aug 2010 16:00:00 -0000

RatePoint, founded in 2006, was designed by the developers of GeoTrust, the world's 2nd largest provider of Security Sockets Layer (SSL) certificates, in order to make public relations between companies and consumers even better. It is used to assist businesses to build stronger customer relationships, manage their online reputation, build their business and increase customer confidence. After spending time working on GeoTrust, the developers realized that while they could assure consumers of a site's safety, they could not answer for the quality and accountability of a site. Now, RatePoint is being used by businesses around the globe to learn more about their customers through an assortment of online tools.

ImpressCMS: A CMS to Keep Your Eye On

Fri, 20 Aug 2010 20:20:00 -0000

The "CMS" in ImpressCMS stands for Community Management System, not "Content Management System" which many might think. ImpressCMS is a system that runs on a PHP and MySQL framework that is designed for not only facilitating the easy editing of a website's content, but also manage an online community. It is a "fork" from XOOPS, meaning that ImpressCMS started with the XOOPS code but launched into it's own individual project, as many open source projects do.Consequently, many XOOPS (eXtensible Object Oriented Portal System) modules will also run on ImpressCMS or can easily be modified to. ImpressCMS utilizes "modules" that add extra functionality to the core system such as creating contact forms, posting news, having online forums, etc. The base system offers a long list of features, some of whichare its relational databases, personalization, user and group management ability, modules administration, themed-based skinnable interface, detailed permissions and personalization.

MailChimp: A Great Newsletter System Worth Checking Out

Mon, 26 Jul 2010 21:48:24 -0000

If you are looking for a tool to create E-newsletters, or improve your internet marketing campaign, check out MailChimp. With MailChimp, you will find an assortment of features that allow you to increase the productivity of your business and stay in contact with the people you care about most. In fact, here at Page Progressive, we use it and love all that MailChimp can do. Recently, MailChimp has added several new tools. Check out these new features, along with some of those that have been around a while, and decide if MailChimp is right for you.

6 Ways to Use SEM to Build Your Business

Thu, 22 Jul 2010 18:00:00 -0000

There is much more to having a successful business than merely having a website. This is because online business is fed by search traffic. This has resulted in a whole industry focus on improving a website's visibility or Search Engine Marketing (SEM). Originally in 2001, Search Engine Marketing was defined by Danny Sullivan as "The act of marketing a web site via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities." Today, however, not everyone is in complete agreement as to exactly what SEM is and often uses the term as a synonym for paid search (PPC or Pay-per-click). Now, a commonly accepted definition as stated on Wikipedia is "A combination of search engine optimization and the use of paid and contextual advertising in order to bring a website's articles or product pages to the top of search engine result pages (SERPs).

Improve Your Website’s Ranking with Twitter

Fri, 25 Jun 2010 01:10:00 -0000

Before you can determine if your site is being indexed by search engines, you need to have something that can tell you if your site is being seen by the search engines. There are many free tools to help with this: Google Webmaster Tools, Yahoo Site Explorer and Microsoft/Bing Webmaster Center. In addition, there has recently been much in the news about the effects of social media on the search engine ranking as a result of Google's recent move to "Real Time" search. But how can you use "Real Time" search to your advantage? Read More...

Adobe vs. Apple: Is Website Development with Flash Dead?

Thu, 03 Jun 2010 15:40:00 -0000

Last month, Steve Jobs announced that Apple will no longer be using Flash on its devices like the iPad, iPod touch or iPhone. He then went on to give 6 reasons to back the statement.
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11 Tools and Tips for Social Media and Business

Thu, 27 May 2010 20:40:00 -0000

Having become proficient in the use of social media, you are likely recognizing that a great deal of time can be spent maintaining a social media site. After all, tracking down hot topics, checking reports and doing analysis can be time consuming. Fortunately, others have already recognized this, and have created a variety of tools to help make managing a social site easier and more productive for the business owner.

13 Apps for Combining Business & Social Media

Sat, 15 May 2010 20:41:36 -0000

Now that you have set up accounts at a few (or several) social media profiles, you will want to use it to its full potential. Of course, maintaining a social media listing takes time, so learning how to get the most of your efforts is important. Fortunately, making your company's social media profile profitable can be done through the effective use of tools and applications that can increase your business while decreasing the number of hours you spend on your Facebook, Twitter, Buzz or other social media profiles.

5 Reasons Why You Should Use Social Media to Promote Your Business

Wed, 05 May 2010 15:42:18 -0000

Reasons to Use Social Media for Business, Part 1

As few as 3 years ago, the use of social media sites and their relevance to business was unheard of. Today, however, savvy businesses are approaching their advertising and marketing resources with a bend toward social media sites such as Facebook, Twitter, YouTube, Google Buzz and others. In fact, according to the observations by the Center for Marketing Research, the Inc. 500 companies are outperforming Fortune companies largely due to the use of social media. In addition, Facebook recently topped Google as the most visited website on the internet. If you are not using a social media website, then you are missing out on a large customer base-and who wants to do that?

Tips to Test and Measure Your Site's SEO

Tue, 27 Apr 2010 19:10:00 -0000

If you've been following our last few posts, you now have spent a fair amount of time making your site search engine optimized. And, chances are, you are already seeing a bit more web traffic. However, your website SEO is not complete, nor will it ever be 100%. This is due to step four of the SEO process. Read More...