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The Reason for the Season

Sat, 19 Dec 2009 16:00:00 -0500

It's that time of the year again where we find ourselves in the hustle and bustle of the holiday season. There's decorations to hang, shopping to do, and a million other things on our plate and it's easy to get overwhelmed by it all. I regret that I have to remind myself why we celebrate at this time of the year...

3 Great Ways to Analyze Incoming Links to Your Site for SEO

Mon, 07 Dec 2009 14:20:00 -0500

One critical element of planning for a link building campaign or to do some competitive analysis is to find out how many incoming links you have to your (or a competitor's) website and what those links are. There are a ton of great resources out there that help you do this. Here are three free ones that I have found to be very useful.
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Websites Should NOT Make You Think

Tue, 17 Nov 2009 16:20:00 -0500

When it comes to designing a good website, I always think of the book "Don't Make Me Think" by Steve Krug. It's an oldie, but a "goodie." As a web developer, we are always faced with the battle between usability and aesthetics. Not to say that you can't have both, but they are often at odds with one another. Throw in the need for a website to be search engine optimized and you get even more complexity. Here's the thing to keep in mind: USABILITY SHOULD ALWAYS WIN.
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Top 3 SEO Tags that You Must Use to Rank

Mon, 09 Nov 2009 17:50:00 -0500

I often get asked questions like "If I only could do one thing on my site to make it be better optimized for search engines, what would it be?" Well, this is by no means an exhaustive list, but it is the 3 most important tags that you need to address on your pages in order to be properly indexed by search engines...

Element Analytical Website Goes Live

Mon, 09 Nov 2009 15:39:00 -0500

I hate that in the hustle and bustle of operating a business we often miss the opportunity to announce the launch of one of our client's new websites, but today Element Analytical, an engineering analysis, investigation, and inspection solutions company located in Knightdale launched their new website, which sports a clean look, easy-to-use content management system, and a news area to post updates on their industry. One of the owners happens to be a good friend of mine, so check out their new site and tell them how much you like it!

Free SEO Title and Meta Tag Tool SEOMetaTagTool.com

Fri, 28 Aug 2009 16:34:02 -0400

We just launched a new free tool for those who want to make the most of their title, meta description and meta keyword tags on their website.

Click here to check out our SEO Title and Meta Tag Tool - SEOMetaTagTool.com.

As you may know, there is a certain number of characters you should optimally shoot for for each of these fields, and yes, we know that the meta keyword tag is virtually useless for SEO anymore, but we felt it was best to include that while we were at it

Just put in your information, keeping an eye on the counter to stay out of the red, and when you're done hit the "Generate Code" button and get the HTML to put into your site. It's that easy. Check it out!

Improve Your Business Using Twitter and Facebook

Tue, 04 Aug 2009 10:40:00 -0400

One of the aspects of link building that we tackle for our clients is making sure that they are effectively using social media apps like Facebook and Twitter. These are the two really hot social media apps right now and not getting up to speed on these fabulous services can be a detriment to the success to your business. One of the things I hear a lot is "Those things will never impact my business" and I cringe a little, because the people usually saying that know very little about what these websites actually do. I'm not saying that these sites or any social media is going to double every business's revenue every time, but it could...and it's free to use, so why not at least give it a try? Once you know what these services are capable of, I'd be suprised if you don't see the value in it for your company. Here is a basic description of what these services are and a few reasons why all business owners should be in the know regarding the two currently most popular social media sites out there.

2 Ways to Find Out if Links to Your Site Carry Value

Wed, 29 Jul 2009 12:00:00 -0400

There are two things to look for to see if a link TO your website from another website is sending you Pagerank value to boost your position in search engines. Both methods keep search engines from following that link. However, keep in mind that even though a link may not pass Pagerank, no link is a bad one (unless maybe it's a link from an unscruptulus source), as it can still still drive a live person to your site. Most social media sites use one of these two methods, so they do not provide true links back to your site which improves your ranking in search engines (Links back to your site improve your ranking in search engines - Read more here), BUT there is still value because people can see the link and if they like what they see when they visit, they may elect to manually link to your site themselves or socially bookmark it which shares it with their friends and increases your exposure.
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Internet Advertising Dominates Traditional Means in Economic Downturn

Sat, 18 Jul 2009 12:30:00 -0400

Here we are a good way through 2009 and an interesting trend has emerged. Despite the national economic resession, studies are showing that online advertising has not decreased, unlike most other traditional advertising means such as television and radio ads, which have dropped by approximately 15%. Many attribute this stability in the internet marketing industry to the fact that most website advertisments are charged per-click rather than a blanket charge per month regardless of success, as is the case with other advertising avenues.

That means that advertisers aren't spending money if potential customers are not clicking on their ads, and anyone that has run a TV or radio ad knows that there are times when it's questionable whether your ad is getting noticed and if it's worth the significant investment. Another advantage of online advertising is the wealth of statistics you get on clicks, amount of time someone spends on your site, what time of day the most clicks occur and more. That allows advertisers to make more educated decisions on how they run their online advertising campaign.

So if you've not already taken advantage of the wonderful advertising programs that Google, Facebook and other internet advertisers have to offer, it may be a good time to get in the know.

7 Great Articles on Link Building

Sat, 11 Jul 2009 16:00:00 -0400

Stepforth is a great website with tons of resources on online marketing. Here is a a page of theirs that lists seven really good articles on link building. If you have any interest in improving your ranking in search engines by building links to your website, give these a read:

http://www.stepforth.com/blog/top-posts-on-links.php