Blog

  1. The Gutenberg WordPress Update: Pros and Cons

    It’s now been six months since WordPress released the Gutenberg editor plugin. Gutenberg became the default editor starting with Wordpres version 5.0 which launched in December, and as such, there has now been time for more people to assess the new editing experience and share their various insights. For some, the transition has been nearly seamless and welcomed enthusiastically. For others, not so much. (In fact, according to one survey, 75% of users dislike it!)

    However, since Gutenberg is now the new default editor for WordPress, its good to have a better understanding of it. But before you get too concerned, here are some of the pros and cons of using the Gutenberg plugin.

  2. WooCommerce Now Has New Mobile App

    Look at your phone’s home screen.

    Chances are, you will see apps for banking, for tracking the weather, shopping apps, ones that keep you on schedule, work related apps, and most likely, at least one type of social media app. If you are a business owner using WooCommerce, then it is important that you know about a newcomer to the Android world of apps – the WooCommerce app. (It should be noted that this is not WooCommerce’s first venture into apps, as they already had one designed for IOS – which was improved with this new app.)

  3. Is Your Website as Powerful as it Could Be? Tips for 2019!

    Did You Know….

    • Studies show that product/service assessment takes buyers about 90 seconds.
    • When that same shopper is looking to buy online, that number is reduced to 8 seconds – 94% of those impressions are influenced by the website design.
    • More startling, is that when shopping online, your product is not just judged for what it is but 75% of users judge your brand credibility based on your website design.

    Consequently, it is vital that you have a website design that commands the attention of your site guests, so that you can maximize user engagement.

  4. Social Media Trends for 2019

    It’s hard to believe that 2018 is just days away from ending. In just mere days it will be time to toss out the old and welcome the new…. then again, in the world of social media there’s always something new! It may be a new platform or tool or a different way of doing something. Or, if you are thinking about New Year’s Resolutions, it might be time to take a hard look at if what you have done with your social media platforms has worked -or not- and make improvements.

    If you find yourself eager to stay up to date with your approach to social media then theses insights compiled from Hootsuite and Search Engine Watch will help you make your approach to social media stronger than ever.

  5. What WordPress 5.x Means for You

    As of December 6, there was a new major version release of WordPress – 5.0. This update offers a variety of new features designed to make WordPress even more user-friendly, as well as providing a complete revamping of the content editing experience. This update also makes large parts of the interface easier to use for developers and store owners as the sites can be customized even more.

    One of the elements of the update that has garnered a great deal of chatter in the web design community is the block-based editor known as Gutenberg. Here’s some things you need to know:

  6. The Holidays are Coming…. Are Your E-Commerce Sales Ready?

    Just one look at the crowded shopping centers, malls and big box stores – it is safe to confirm that the holidays will soon be here. And, for many brick and mortar stores this means longer lines, longer hours and bigger revenue than normal. However, if you have a business that is primarily web-based, then sales are often at non-traditional hours which means your busy time(s) vary.

    Of course, if you feel that your online business could (or should) be doing more, then don’t despair. There is still time to increase your holiday sales – even if you fear that it might be the 11th hour!  Here are some tips from the e-commerce pros to help you increase ecommerce sales.

  7. Use YouTube to Boost Small Business

    If you have passed over YouTube as a viable business marketing platform, then now is the time to consider becoming acquainted with it. Why? Because it is much more than simply a site to watch one’s favorite artist, listen to Ted Talks or watch ‘How To” videos. Rather, YouTube is a great platform for taking your business to the next level. Not convinced? Consider these facts about YouTube:

  8. Finish Strong: SEO Tips for 2018 and Beyond

    The year is rapidly drawing to an end – in fact in just 2 short months we will heralding in 2019. (Wow – where has the time gone!?) But before we turn the proverbial page to the next year, now is the time to get your website ready to help you build your business larger than before.

    While there are many actions that can be taken to improve your website, one of the best things you can do is to review and analyze your SEO practices. Sure, having great looking graphics, informative content and frequently updated blog posts are all important, but if your site’s SEO is not reviewed periodically, then you are missing out on web traffic.