Posted on November 21st, 2013
“Black Friday” is only one week away. Are you ready for the holiday shopping season? Could your business use a boost from the biggest shopping time of year?
For anyone still considering last minute marketing for the holidays, here are 12 tips:
Posted on November 1st, 2013
Social media is changing the marketing landscape. Small businesses who are early adopters of the “new“ marketing will find a set of useful tools for growing their companies. In this post, we share tips gleaned from a webinar by Hootsuite.com: “The New Social Media CMO: 5 Ways Your Competition is not Leveraging Social, Yet” led by social media gurus, Ian Wolfson and Mark McKinney of MeplusYou.com. Continue reading “5 Tips for Leveraging Social Media for Your Business” »
Posted on October 25th, 2013
There’s been a major update for WordPress recently. Here is the press release from the WordPress team:
Version 3.7 of WordPress, named “Basie” in honor of Count Basie, is available for download or update in your WordPress dashboard. This release features some of the most important architectural updates we’ve made to date.
Continue reading “WordPress Update – Version 3.7 “Basie”” »
Posted on September 14th, 2013
Check out this information from the WordPress team regarding the recent 3.6.1 release:
After nearly 7 million downloads of WordPress 3.6, we are pleased to announce the availability of version 3.6.1. This maintenance release fixes 13 bugs in version 3.6, which was a very smooth release. Continue reading “WordPress 3.6.1 Maintenance and Security Release” »
Posted on September 2nd, 2013
What’s a website without traffic? How do potential customers find your site when they search? When it comes to directing traffic toward your site, you want all lights on “go.” We polled our panel of web design experts on their recommendations for promoting and protecting websites. In follow up to our “Answers from the Pros” post in July, we are happy to share more expert insights with you. Continue reading “Promoting & Protecting Your Site: More Answers from the Pros” »
Posted on August 21st, 2013
We got a notification from Paypal recently that they are updating their API on October 7th 2013, which may cause your website’s ecommerce to stop working if you are using Paypal to accept payment online.
This will affect sites running OSCommerce, X-Cart, older versions of WooCommerce (make sure to update your install!) and other shopping cart systems as well as custom solutions.
If you think you may be affected by this update by Paypal, you will need to get a developer to address this issue assuming you continue to use Paypal. We are more than happy to address this for you.
Contact us if you would like us to implement the fix/update for you. Continue reading “Paypal Update Requires Fix for Websites to Keep Working” »
Posted on August 7th, 2013
The basis of more than 73 million websites, WordPress is one of the most widely used Content Management Systems. It’s popular with web designers and end-users alike for numerous reasons. Unfortunately, its popularity can make it a target for hackers.
Taking proactive steps to secure your WordPress files is vital to protecting your web presence and your business. To start, we strongly advise you keep WordPress up-to-date on your site (new security features are often released with each version) and choose passwords that are difficult for hackers to guess. Continue reading “Tighten Up Your WordPress Website Security” »
Posted on July 30th, 2013
Content marketing is a useful and effective tool for generating website traffic and sales leads, but the demand of creating content can be heavy for the busy business owner. In a 2012 study by the Content Marketing Institute, more than six out of 10 respondents said their biggest content marketing challenge was “producing enough content.” For everyone who identifies with these survey participants, we have compiled this list of content marketing ideas that can be applied to your websites, blogs and social media. Continue reading “17 Content Marketing Tips for Busy Business Owners” »
Posted on July 16th, 2013
We asked web pros their insight on the building blocks for effective websites. Read their answers in this post.
What makes an effective website? We polled web professionals from North Carolina and beyond to get their answers. In this post, we’re pleased to share their varied opinions on the elements and techniques for building successful sites and the future of the web. Continue reading “Web Design: Answers from the Pros” »
Posted on July 8th, 2013
In today’s marketplace, customers report being nearly 60 percent through the purchase decision process before ever talking with a sales rep. That’s a finding of The Digital Evolution of B2B Marketing, a January 2013 research report by Google and CEB.
Online information is more influential in buying decisions than ever before, which is why we’re hearing so much about content. It’s an integral part of the marketing strategy for B2B and many B2C businesses. Effective content marketing can build brand loyalty as well as sales leads and conversions, and at a lower cost than traditional marketing methods. Continue reading “Create a Strategy to Maximize Return on Your Content” »