Pay-per-click (PPC) Advertising

Pay-per-click (PPC) advertising has become an invaluable tool for businesses to get their pages showing up in search engine results. Some benefits of PPC advertising over other methods of advertising are:

1. Immediate results
2. Tons of data to determine if the advertising is a good investment
3. The ability to pause or modify advertisements anytime
4. The ability to target your ads geographically

What We Offer

We offer PPC advertising setup services for small businesses and also consulting for those that want to get rolling with PPC advertising but don't know where to start. Our basic Google Adwords setup for small businesses includes:

1. Setting up Google Analytics so you can monitor traffic like a pro
2. Setting up Google Adwords, including payment information
3. Budget setting
4. Ad creation for high relevancy and quality scores, meaning you pay less for your ads
5. Keyword research
6. Setting up several specific ad groups
7. Monitoring of keywords regularly for a month and making any adjustments as needed
8. Personalized training you to use data to tweak your advertising as you need to

The Difference

The main difference between the services that we offer over other search engine marketing companies is that we start with the idea that with some basic tutoring, you can monitor an Adwords campaign once the wheels are set in motion and everything is set up and well-tuned. We do not typically engage in ongoing monitoring of accounts and charging clients every month for work that they can easily do themselves most of the time. With that said, we do offer ongoing consulting where our clients want to dig deeper or simply need a refresher course.

If you are a large corporation with tens of thousands of search phrases that you need monitored monthly, then we are probably not the best fit for you. BUT if you are a small to medium business owner that doesn't have time to figure out the ins and outs of PPC advertising, but feel that having someone show them what to do to keep your ads performing would be worthwhile, then give us a call!

• Internet Marketing
• Search Engine Optimization

Bookmark this article at these sites