Web Marketing - Get Found.

So, you've got a website, but how do you get it to rank well in online search engines and directories? Unfortunately this is quite often no easy task. Each type of business will face a different level of challenge in reaching the high rankings they are looking for, based on the level of competition they have. This can be a tough battle to face, especially if you don't hire a wonderful design company like Page Progressive to help out

Page Progressive locally serves Raleigh, Durham, Chapel Hill and surrounding areas in NC  as well as national clients.

Online Marketing Services we Provide:

1. Search Engine Optimization (SEO)
   If you already have a website, we can just reformat it for better search engine optimization.
2. Online Marketing and SEO Consulting
   We will sit down with you and develop an online marketing plan for your business.
3. Link Building
   We will put the wheels in motion to getting higher natural search engine rankings by building incoming links to your site.
4. Online Marketing
   We will set up an online advertising campaign on Google or Yahoo for you and show you how to monitor the results.

Additional Search Engine Optimization Tips:

• Put key words in the title tags for your pages.
  Titles are used a lot to determine the content of a site
• Get links to your site listed on as many other sites as possible.
  Search engines look at how many sites point to your site to determine your site's popularity. There are tons of free directories out there that will link to your site. Make sure that these links pointing to your site contain your key words in them. Avoid "click here" links, as they don't tell search engines what that link points to. Think about other businesses that may be synergistic with yours and ask them if they wouldn't mind linking to your site, or swapping links. Here are some good places to list your site. Some are free and some are not:
  

  Free:

  • Google Search Engine
  • Google local business directory
  • Open Directory Project (DMOZ)
  • Superpages
  • Whitepages

  Not Free, But Worth It!
  

  • Yahoo Directory
    This one's certainly not free at $300 a year, but it is highly recommended as it feeds many other site's directories.
  • CitySearch
    We've witnessed various levels of success with Citysearch, depending on the type of business - definitely worth a look!
  • Yellow pages
    Another site that gets a lot of hits
  Also, read this article from our blog that talks about online syndication (Atom/RSS), which greatly improves search engine rankings.
  
  And when you get other sites to link to yours, give them code like this to use, which includes keywords in the link as well as the "ALT" and "TITLE" parameters:
  

  Page Progressive - Print design, web design and web hosting in Raleigh NC.">Page Progressive - Print design, web design and web hosting in Raleigh NC.

• Repeat key word phrases throughout your site.
  For example, if you are a web design company, make sure you say things like "We are an excellent web site design company offering the best services for web sites, web site hosting and web site development."

• Use links, bold, italics and heading tags around your key words in your site. Make sure to use ALT tags on images in your site that contain key words.
• Use META tags in your HTML section to list your keywords and site description for search engines.
  

  For example:
  <"keywords" content="business, web, website, raleigh, NC, company, hosting, design, web design, print design, affordable, cary, north carolina, apex, ecommerce, e-commerce, website, web site, triangle, business, page progressive">
  
  <"description" content="Visionary graphics for visionary business, Page Progressive is located in Raleigh, NC and offers visionary web site and print design solutions to boost your business!">
  

  Remember to include multiple versions of words like web site and website, or ecommerce versus e-commerce. You may even want to include commonly misspelled words as key words on your site. You can repeat your key words throughout your site, but don't go overboard. If you list your key words over and over on your site a 100 times, search engines will think you are trying to trick them and they may penalize your ranking. Basically use common sense here.
• Make sure your site doesn't use javascript or Flash for your menu navigation. Search engines can't follow those links. If you do use navigation with Flash or Javascript, make sure to place a copy of your links somewhere else on your page.
• Site maps help search engines to find all of your pages.
• Get a domain for your website that contains your key words. For example, if you are a web design company, get web-design.com. Key words in domains need to be separated with hyphens or periods in order for search engines to see the individual words in them.

• Services
• Web Design
• Graphic Design
• Web Hosting