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Blog : Google Chief Economist Video Explains PPC Advertising
Google's Chief Economist, Hal Varian, explains in this 10-minute video the basics of search advertising with Google's Adwords program. Some of the key concepts covered include bidding against competitors, click-through-rate, or CTR, the ever-elusive quality score of an ad and how that all affects an ad's "Ad Rank."
What many people don't know is that you can outrank someone who bids more on a key phrase than you if you have a better quality score. Quality score is determined by how closely your key phrase, ad copy and website's landing page relate to one another. Google wants people to get relevant results when clicking on advertisements, so this is how they achieve that.
The video is very basic, but it is a wonderful illustration of how a very complex system works.
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Page Progressive is a custom graphic & web design company in Raleigh, NC. Our services include custom print design, web design, search engine optimization, search engine marketing and web hosting, but what really distinguishes our firm from others is our balance between artistic and technical excellence paired with our quick and reliable service.
Print Design
Our print design services include logo development, branding, corporate identity, brochures, business cards and much more! View our "Print Design" page for more information.Web Design
We provide custom graphic designs with search engine optimization (SEO). We also offer an award winning content management system that allows you to easily edit your website from any web browser. Also, our talented team of programmers can custom code your website to perform tasks that makes your life easier. View our "Web Design" page for more information.Search Engine Optimization
Not only do we offer dazzling web design, but we also can help you drive traffic to your website by utilizing internet marketing strategies such as search engine optimization (SEO), link building and Pay-per-click (PPC) advertising.