Posted on June 30th, 2011
Last post, we learned about geotargeting and PPC; however, another way to make the most of geotargeting is with social media sites like Foursquare (it has more than 7 million users), Facebook (over 500 million users) and the multitude of others. After all, these sites have millions of users (read “potential customers”) that visit their social media accounts on a regular basis. The use of geotargeting combined with social media is another prime way to help your business flourish.
Continue reading “Geotargeting and Social Media” »
Posted on June 28th, 2011
What steps are you taking to ensure the success of your business? Are you blogging? Have you started using social media sites like Facebook or LinkedIn? Perhaps you are doing these business-promoting activities and want to do something more. If so, then why not take advantage of geotargeting? Geotargeting is defined as the ability to target users by city, state, country and zip code. And, while for those who specialize in internet marketing geotargeting is nothing new, its potential is rapidly being seen by business owners in the areas of SEO, Social Media and Pay-per-click advertising.
Businesses using geotargeting can ensure they are found quickly by consumers doing web searches. How? If you own an Italian restaurant and it is listed on the web using geotargeting, when a consumer types in “city + Italian restaurant” a map will show up with area Italian restaurants marked, as well as an assortment of information. Continue reading “How Geotargeting Can Help Your Business” »