Looking for Google’s Keyword Tool? You won’t find it. The search giant has replaced the well-known, frequently used search engine optimization (SEO) research tool with its new Keyword Planner.
The Planner combines features of the previous Keyword Tool with the AdWords Traffic Estimator — both of which were general purpose tools. The primary focus of the Keyword Planner is making it easier for advertisers to create Pay-Per-Click (PPC) campaigns. With its “wizard” type interface, one article on SearchEngineLand calls it “an ultimate AdWords campaign building workshop.”