The way sites are found on the Web has changed significantly in recent years. Search engine optimization or “SEO,” a term that refers to how sites are found in online searches, is now more socially driven and is likely to become moreso thanks to Google Plus (Google+). We recommend building a following on Google+ as an integral part of your online strategy as we expect it will play an increasingly important role in internet marketing going forward.
Since using Google+ to its full potential can be game changer for business, we are providing this post as an orientation to the social platform. Here are 10 things you need to know:
They understand how to run a successful pay per click campaign so that you get immediate results, a significant amount of data to help you determine if Google AdWords is a good investment for you and the ability to use Geotargeting effectively and efficiently.
An AdWords management specialist knows how to track the goals of your website, work across multiple domains, install e-Commerce tracking, track non-eCommerce objectives and explore internal site search for a variety of campaigns.
AdWords specialists know the best way to organize your campaign to make the most of your investment and save you money. They can also set up your Google AdWords account and payment information.
They know how to optimize AdWords results and understand AdRank, quality scores, landing page quality and click through rates and understand how they affect your AdWords campaigns.
They can help you select the best Google Display Network and search sites to display your ads.
They recognize the importance of testing and tweaking your AdWords campaign to make sure you get the most from your campaign(s).
A certified Google AdWords management specialist will help you design a campaign that results in high relevancy and quality scores.
They can teach you how to understand the monthly reports so you do not have to rely on someone else to do it for you.
While Google AdWords can be a great tool to build your business, this is only the case if you know how to use it. One such way is by using Google AdWords in conjunction with your SEO. After all, with SEO being one of the contributing factors to your website’s search engine ranking and the potential for Google AdWords to promote your site, using these elements together makes sense (as well as cents!)
Don’t you just love those advertisements that appear on the side of your screen when you do a web search? Have you ever given them much thought? Maybe you have even considered advertising your company on Google searches. If so, then you need to establish a Google AdWords account. In the Raleigh area, you will find several Google AdWords set up and management specialists, such as Page Progressive. In fact, we currently have coupons for a free $100 credit on new AdWords accounts and we would love to share them with you – no strings attached.
If you have only a passing knowledge of AdWords, then you may wish to learn more about how to use them to best benefit you. We’re an authorized partner with Google AdWords and we can provide you with numerous management tips for using AdWords accounts efficiently and effectively.
While many would say that Google is the driving force of the Web, Google Search is not the only search engine out there. In fact, there are numerous options for doing a specialized search and still retain privacy, reduce spam and retrieve information. These sites offer the ability to customize your search queries based not only on keywords but also by interest and relevance to your needs. So, if you are interested in testing the waters without the good ship Google Search Engine, here are 20 alternatives to try.
As one of the most powerful search engines on the web, Google affects the way most professional web developers approach custom web design. After all, Google plays such an important role to the Internet that it is not uncommon to hear people use the company’s name as a verb such as “I Googled (pick a topic) and found out…” Consequently, to design a website without keeping Google and other search engines in mind is counterproductive. But what does it mean to design for Google or other search engines? Is there some secret code you must have? No, there is no special code you must use when designing a web site for search engines; however, there are several key areas where you will want to focus to make sure search engines can properly index your site, which promotes the best placement for your pages in search engine results.