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  1. Goodbye Keyword Tool, Hello Keyword Planner

    Looking for Google’s Keyword Tool? You won’t find it. The search giant has replaced the well-known, frequently used search engine optimization (SEO) research tool with its new Keyword Planner.

    The Planner combines features of the previous Keyword Tool with the AdWords Traffic Estimator — both of which were general purpose tools. The primary focus of the Keyword Planner is making it easier for advertisers to create Pay-Per-Click (PPC) campaigns. With its “wizard” type interface, one article on SearchEngineLand calls it “an ultimate AdWords campaign building workshop.”

  2. Social Media and SEO: What you need to know

    Social media is definitely influencing how information is found online and buying decisions are made. Here are some interesting statistics to consider:

    • 72 percent of all internet users are now active on social media
    •  The +1 button on Google+ is used 5 million times per day
    •  Twitter was the fastest growing network with a 44 percent growth from 2012-2013
  3. Search Engine Optimization - Raleigh NC

    10 Reasons Google Plus Can Improve Search Results for your Business

    Online marketing gurus are blogging, posting and tweeting about the benefits of using Google Plus (Google+)  for business. To follow up on our previous post, we compiled this list of “selling points” from credible sources including Socialmediatoday.com and Searchmetrics.

    • Google treats Google+ content like a webpage. Your posts are indexed and shown in Google search results immediately, aiding your page rank.
  4. 10 Ways to Get Noticed with Google Plus

    The way sites are found on the Web has changed significantly in recent years. Search engine optimization or “SEO,” a term that refers to how sites are found in online searches, is now more socially driven and is likely to become moreso thanks to Google Plus (Google+). We recommend building a following on Google+ as an integral part of your online strategy as we expect it will play an increasingly important role in internet marketing going forward.

    Since using Google+ to its full potential can be game changer for business, we are providing this post as an orientation to the social platform. Here are 10 things you need to know:

  5. 8 Advantages of Hiring an AdWords Management Specialist

    While nearly anyone can use the Google AdWords results to help build a website, there are definite advantages to hiring a AdWords management specialist in Raleigh. Some of these advantages are:

    1. They understand how to run a successful pay per click campaign so that you get immediate results, a significant amount of data to help you determine if Google AdWords is a good investment for you and the ability to use Geotargeting effectively and efficiently.
    2. An AdWords management specialist knows how to track the goals of your website, work across multiple domains, install e-Commerce tracking, track non-eCommerce objectives and explore internal site search for a variety of campaigns.
    3. AdWords specialists know the best way to organize your campaign to make the most of your investment and save you money. They can also set up your Google AdWords account and payment information.
    4. They know how to optimize AdWords results and understand AdRank, quality scores, landing page quality and click through rates and understand how they affect your AdWords campaigns.
    5. They can help you select the best Google Display Network and search sites to display your ads.
    6. They recognize the importance of testing and tweaking your AdWords campaign to make sure you get the most from your campaign(s).
    7. A certified Google AdWords management specialist will help you design a campaign that results in high relevancy and quality scores.
    8. They can teach you how to understand the monthly reports so you do not have to rely on someone else to do it for you.
  6. Using Google AdWords in Conjunction with SEO

    While Google AdWords can be a great tool to build your business, this is only the case if you know how to use it. One such way is by using Google AdWords in conjunction with your SEO. After all, with SEO being one of the contributing factors to your website’s search engine ranking and the potential for Google AdWords to promote your site, using these elements together makes sense (as well as cents!)

  7. 5 Basics You Need to Know About Google Adwords

    Don’t you just love those advertisements that appear on the side of your screen when you do a web search? Have you ever given them much thought? Maybe you have even considered advertising your company on Google searches. If so, then you need to establish a Google AdWords account. In the Raleigh area, you will find several Google AdWords set up and management specialists, such as Page Progressive. In fact, we currently have coupons for a free $100 credit on new AdWords accounts and we would love to share them with you – no strings attached.

    If you have only a passing knowledge of AdWords, then you may wish to learn more about how to use them to best benefit you. We’re an authorized partner with Google AdWords  and we can provide you with numerous management tips for using AdWords accounts efficiently and effectively.

  8. 20 Alternatives to Google Search

    While many would say that Google is the driving force of the Web, Google Search is not the only search engine out there.  In fact, there are numerous options for doing a specialized search and still retain privacy, reduce spam and retrieve information. These sites offer the ability to customize your search queries based not only on keywords but also by interest and relevance to your needs. So, if you are interested in testing the waters without the good ship Google Search Engine, here are 20 alternatives to try.