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  1. 25 Key Components of a Healthy Website

    Thanks to the many tools and services on the web, anyone can build a website. In fact, you don’t even need to have any previous website design training, or understand programming. But just because one can build a website, it doesn’t mean that it will necessarily accomplish your objectives. There are a lot of considerations when creating a powerful and engaging website that will help your business.

    We have all seen those websites that are hard to use, load painfully slow or are just right ugly. It might be that the site is severely outdated, the colors are garish, or perhaps finding information feels like a scavenger hunt. If you are building a website, there are very important considerations to make it successful. Some things are evident when you look at a website and others are behind the scenes.

  2. Website Design Raleigh

    Is it Time to Update Your Website?

    Did you know that….

    There is a $100 return for every dollar that your company invests in your website’s user experience. – Forrester

    75% of user judgment about your business’s credibility is based on your website’s design. – University of Surrey

    It takes about 50 milliseconds for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.

    Judgments on website credibility are 75% based on a website’s overall aesthetics. Invisionapp

    A study of Fortune 500 websites showed that 63% have content above the fold. 50% have a scrolling content, 63% use high-quality images that engage the users and their average site load time is 6.5 seconds. Red

    39% of site guests will stop engaging with a website if the images won’t load or take too long to load. Adobe

    It might seem impossible to believe, but 2018 will soon be finished and 2019 will be rolling in. And, with that in mind, it is helpful to start thinking now about what you want for your business in the year ahead. Whatever your company goals, there’s a good chance updating your website can go a long way into helping you achieve your goals.

  3. 4 Tips for an Effective Homepage

    Your website is one of the best ways to encourage people to make a purchase or visit your location. Sure, social media, newsletters, press releases, and marketing efforts are all important as well but your website plays a vital role in your business’ success.

  4. SEO, websites, Raleigh, NC

    SEO Success: 7 Elements That Help Search Engines Work for You

    Anyone creating a business website has probably wondered: If I build it, will ‘they’ come? (like the question made famous in the movie Field of Dreams). Getting targeted traffic to your site is an essential for success of any online endeavor — and SEO (search engine optimization) is a primary means of accomplishing it.

    According to the Wikipedia entry for SEO, the concept has been around since the mid-1990s. (The history of SEO on this page makes an interesting read!) Over the years, both website development and SEO have increased in complexity. But the goal of search engines and the process that drives them remain the same: to provide the most relevant and useful results to a searcher’s query.

  5. Websites, DIY, Dangers

    6 Dangers of “Do It Yourself” Websites

    Gone are the days when building a website required knowing or learning HTML code. Now there are options galore including Content Management System (CMS) choices such as WordPress and Joomla and free ‘builders’ such as Squarespace, Weebly and Wix.

    Given this landscape, when creating a new site, how do you decide between ‘do it yourself’ (DIY) options and hiring a professional? Both are valid methods that should be weighed based on your particular situation and budget. When deciding, consider these dangers of the DIY route:

  6. Wordpress websites, Raleigh NC

    WordPress Site Security Basics Everyone Needs to Know

    Ever wonder why a hacker would be interested in your website? Think your site is too small or ‘insignificant’ to be hacked?

    It is not uncommon to think a ‘small’ site is immune to malevolent hackers. But the truth is that no site is immune, and small sites are just as likely to fall victim to the attacks as larger ones.

    Knowing some basic information about hacking and how to protect your site is the first step to decreasing your security risk. Here are answers to some common questions about site security:

  7. website design, planning

    Looking Ahead to 2016: 5 Web Design Trends to Consider for the New Year

    Fall is here, along with pumpkin spice everything and thoughts of a new calendar year. Have you started considering what your web presence should look like in 2016? We’ve scanned website trend predictions for 2016 and compiled this post for your consideration and planning.

  8. internet marketing, Raleigh, N.C.

    Web Design: 6 Fundamentals of Customer-Centric Sites

    Is your website designed with your customers in mind?

    In his book The Invisible Computer, Donald A. Norman writes: “Quality only comes about by continual focus on, and attention to, the people who matter: customers.”

    Norman, an advocate of designing products based on the needs and wants of the end-users, is credited with coining the term “user experience.” Now a buzzword in web design circles (and others), it has its own acronym: UX.

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