In the current state of lockdown due to the Novel Coronavirus, there is a lot to think about. First of all, there are a lot of people who are without work or need extra help. That may include picking up groceries for the elderly, healthily handling all the extra family or alone time, making tough decisions about social distancing and more. It’s key that we work together to get through these challenges we face. If you find more time on your hands, consider reaching out to local ministries or humanitarian organizations to see how you can help.
Although mobile first is not a new concept, it has become much more important than perhaps anticipated. In fact, since July 1, 2019, Google has been using mobile first as its default for all new web domains. Based on its name, one can easily surmise that search engines will shift towards a website designed for a mobile device first, and standard website design next.
By now, we have all heard the phrase “content strategy.” You may even have an idea of what it is and how it affects your business. But if you have not given content strategy any real thought then 2020 is a great time to do so.
While there are some aspects to having a business that might be a ‘one and done’ element, your website is not one of them. Would you get tired of hearing the same commercial jingle for a product? Of course, you would! Conversely, if you never do anything to change the look and or functionality of your website you will likely fall behind your competitors in that space. But how do you know it is time for a website redesign?
According to the 2019 Cybercrime Magazine study, website hacking will cost the world $5 trillion by 2021 -this is up by $3 trillion since 2015. Furthermore, cybercrime attacks are the fastest growing crimes in the U.S. Worse, the hackers are becoming more skilled and sophisticated than ever before. To put this in perspective, consider this: There are 111 billion lines of new software code written each year – meaning a significant amount of coding that can be exploited by hackers and more risks to your website’s security.
You have decided to take the plunge and become a business owner.
You are excited…and perhaps a bit scared, but most of all, eager to get your brainchild off the ground and moving forward.
However, there are just a few obstacles to doing this – especially in regards to crafting a web presence that does all you need it to do. These actions may range slightly from business to business; which is why meeting with a consultant who is knowledgeable about the web (and all its many little quirks and perks) is crucial to the growth and success of any new business.
You have likely spent time and money on building and optimizing your website. It may have pictures, a blog, perhaps a shopping cart feature, and an assortment of other plugins and elements that are designed to improve your web search ranking. But, in spite of all you have done, it is still not gaining as much search traffic as you would like.
This can be frustrating, and even a bit depressing. After all, your goal is to be on page one of search results. So, what are you to do?
In a word – E-A-T.
No, we don’t mean that you should grab a carton of ice cream or a plate of pasta and eat away your web troubles. Rather, E-A-T is an acronym that has to do with improving your Google search ranking.
As web developers for over 15 years, the Page Progressive team has worked on many websites from custom-coded themes, to other sites that use WordPress templates. As a result, we have had the opportunity to learn a great deal about how to get the most from various WordPress themes and plugins. Consequently, we have formed an opinion on WordPress themes. Today, we will share why we find the Divi theme to be a great choice for so many website situations.