Blog

  1. Use YouTube to Boost Small Business

    If you have passed over YouTube as a viable business marketing platform, then now is the time to consider becoming acquainted with it. Why? Because it is much more than simply a site to watch one’s favorite artist, listen to Ted Talks or watch ‘How To” videos. Rather, YouTube is a great platform for taking your business to the next level. Not convinced? Consider these facts about YouTube:

  2. Finish Strong: SEO Tips for 2018 and Beyond

    The year is rapidly drawing to an end – in fact in just 2 short months we will heralding in 2019. (Wow – where has the time gone!?) But before we turn the proverbial page to the next year, now is the time to get your website ready to help you build your business larger than before.

    While there are many actions that can be taken to improve your website, one of the best things you can do is to review and analyze your SEO practices. Sure, having great looking graphics, informative content and frequently updated blog posts are all important, but if your site’s SEO is not reviewed periodically, then you are missing out on web traffic.

  3. Marketing Tips to Boost 2018 Holiday Revenue

    It might be hard to believe, but Christmas is but 10 weeks away. Consequently, now is the time to step up your marketing plan – after all, a recent survey found that 35.5% of shoppers will begin their holiday shopping before Thanksgiving. So, if you have not yet begun a marketing campaign, then now is the time to do so.

    Of course, as you begin your 2018 marketing plan, there are a variety of things to keep in mind. The following tips are from WooCommerce, Entrepreneur, and other reliable web sources.

  4. Website Design Raleigh

    Is it Time to Update Your Website?

    Did you know that….

    There is a $100 return for every dollar that your company invests in your website’s user experience. – Forrester

    75% of user judgment about your business’s credibility is based on your website’s design. – University of Surrey

    It takes about 50 milliseconds for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.

    Judgments on website credibility are 75% based on a website’s overall aesthetics. Invisionapp

    A study of Fortune 500 websites showed that 63% have content above the fold. 50% have a scrolling content, 63% use high-quality images that engage the users and their average site load time is 6.5 seconds. Red

    39% of site guests will stop engaging with a website if the images won’t load or take too long to load. Adobe

    It might seem impossible to believe, but 2018 will soon be finished and 2019 will be rolling in. And, with that in mind, it is helpful to start thinking now about what you want for your business in the year ahead. Whatever your company goals, there’s a good chance updating your website can go a long way into helping you achieve your goals.

  5. 7 Reasons to Invest in Internet Marketing for Raleigh Businesses

    The fourth quarter is rapidly approaching and if you are looking for a way to boost sales and awareness of your company, then now is the time to start your campaign(s) and get your plans in place. And, while there is more than one way to promote your business, internet marketing is one of the most popular choices for businesses in Raleigh.

    Internet marketing (aka online marketing or digital marketing) is nothing new, however, there are still many companies that have not yet taken advantage of its benefits. If you are debating whether to venture into web marketing or stick with the traditional methods then now is a great time to learn how internet marketing can benefit your business.

  6. WooCommerce Sales Tax with Taxjar: What it Means for You

    In a recent blog post, we shared that the Supreme Court changed a 20-year-old ruling regarding taxes. Now, taxes can be collected on ecommerce sites. However, it can be a bit of a challenge to determine the proper calculations – especially when it comes to implementation on a website.

    If you are a US online business with a retail aspect, then there are a few questions you will need to ask before getting your website set up for charging sales tax. These questions are –

    • What states are the primary ones with which you do business – in particular, those with more than 100K in sales or 200 transactions in a state, states with brick mortar locations, and those with inventory/warehouse(s)?
    • From and to which address(es) do you ship your products?
    • Are any of the items you sell tax exempt?
    • Are any of your customer entities or resellers who are tax exempt?
    • How do you collect payments?
  7. “Try Gutenberg” WordPress Update – What You Need to Know

    As website developers and designers, we also endeavor to keep you aware of any changes in policies, upgrades, or website design requirements. One such change is the release of the Gutenberg plugin by WordPress.

    Gutenberg is being released on July 31, 2018 with a beta version being released as early as July 17. It is named for Johannes Gutenberg- the inventor of the printing press- and is part of WordPress’ plan to make the default editor in WP version 5.0. Gutenberg was created with a goal of making it easier to utilize short codes and HTML.

  8. ecommerce in NC

    Sales Tax Changes for Ecommerce

    It’ been said that the only two things we can depend on in life are death and taxes. Perhaps a sobering thought, but no less a true one. After all, we pay taxes on virtually everything we consume and thanks to a recent vote in the Supreme Court, one more taxed element has been added to the list – sales tax on online transactions.

    In times past, non-physical vendors were limited as to how they applied tax. Essentially, unless a company had a physical presence they could not charge a sales tax. This original ruling was made more than 20 years ago, long before ecommerce was imagined. The ruling was passed with the belief that doing otherwise would place an undue burden on interstate commerce, thus being unconstitutional. At the time of the original decision, it was determined that states were losing between $694 million and $3 billion annually. However, as e-commerce has grown and online shopping has become more prevalent, those numbers have grown, to the tune of $8 billion and $33 billion per year. A much larger loss of revenue for states.