Like ham and cheese are two components of a delightful sandwich, SEO and SEM are complementary factors of a great website. They can work alone, but the outcome is better when put together.
By definition, SEO stands for “Search Engine Optimization.” It drives organic traffic to your website by improving your ranking on the search engine results page (SERP). SEO actions affect your website’s content, structure, and social media efforts. SEM is “Search Engine Marketing.” It increases your site’s visibility and traffic through paid ads. Each practice is an essential part of a successful business website.