Have you searched for your name and business on Google and reviewed the results lately? Are you monitoring and managing your online reputation? What others are saying about you online can have a great impact on your business. In fact, it could have more impact than anything you have posted yourself (on your website, ads, social media, etc.)
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How To Manage Your Online Reputation
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Goodbye Keyword Tool, Hello Keyword Planner
Looking for Google’s Keyword Tool? You won’t find it. The search giant has replaced the well-known, frequently used search engine optimization (SEO) research tool with its new Keyword Planner.
The Planner combines features of the previous Keyword Tool with the AdWords Traffic Estimator — both of which were general purpose tools. The primary focus of the Keyword Planner is making it easier for advertisers to create Pay-Per-Click (PPC) campaigns. With its “wizard” type interface, one article on SearchEngineLand calls it “an ultimate AdWords campaign building workshop.”
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Social Media and SEO: What you need to know
Social media is definitely influencing how information is found online and buying decisions are made. Here are some interesting statistics to consider:
- 72 percent of all internet users are now active on social media
- The +1 button on Google+ is used 5 million times per day
- Twitter was the fastest growing network with a 44 percent growth from 2012-2013
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10 Reasons Google Plus Can Improve Search Results for your Business
Online marketing gurus are blogging, posting and tweeting about the benefits of using Google Plus (Google+) for business. To follow up on our previous post, we compiled this list of “selling points” from credible sources including Socialmediatoday.com and Searchmetrics.
- Google treats Google+ content like a webpage. Your posts are indexed and shown in Google search results immediately, aiding your page rank.
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10 Ways to Get Noticed with Google Plus
The way sites are found on the Web has changed significantly in recent years. Search engine optimization or “SEO,” a term that refers to how sites are found in online searches, is now more socially driven and is likely to become moreso thanks to Google Plus (Google+). We recommend building a following on Google+ as an integral part of your online strategy as we expect it will play an increasingly important role in internet marketing going forward.
Since using Google+ to its full potential can be game changer for business, we are providing this post as an orientation to the social platform. Here are 10 things you need to know:
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10 Ways to Prepare for a Successful Year in 2014
A brand new year is just around the corner. Are you prepared to make the most of the 365 days it offers? We’ve collected advice from around the web and compiled it here for your consideration as you finalize plans for 2014.
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1. Review your 2013 goals. Which ones did you meet? Which ones did you fail to meet despite your best intentions? What will you carry over to 2014, and what will you leave behind? Set action-based goals for the new year, assigning start-by and finish-by dates to each of them.
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12 Last Minute Marketing Tips for the Holiday Season
“Black Friday” is only one week away. Are you ready for the holiday shopping season? Could your business use a boost from the biggest shopping time of year?
For anyone still considering last minute marketing for the holidays, here are 12 tips:
- Competition for customers’ attention is never more fierce than during the holidays. To help cut through the clutter, create a consistent message and repeat it in numerous channels: email, text messages, website posts, holiday cards, social media, etc.
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5 Tips for Leveraging Social Media for Your Business
Social media is changing the marketing landscape. Small businesses who are early adopters of the “new“ marketing will find a set of useful tools for growing their companies. In this post, we share tips gleaned from a webinar by Hootsuite.com: “The New Social Media CMO: 5 Ways Your Competition is not Leveraging Social, Yet” led by social media gurus, Ian Wolfson and Mark McKinney of MeplusYou.com.
