Online marketing gurus are blogging, posting and tweeting about the benefits of using Google Plus (Google+) for business. To follow up on our previous post, we compiled this list of “selling points” from credible sources including Socialmediatoday.com and Searchmetrics.
The way sites are found on the Web has changed significantly in recent years. Search engine optimization or “SEO,” a term that refers to how sites are found in online searches, is now more socially driven and is likely to become moreso thanks to Google Plus (Google+). We recommend building a following on Google+ as an integral part of your online strategy as we expect it will play an increasingly important role in internet marketing going forward.
Since using Google+ to its full potential can be game changer for business, we are providing this post as an orientation to the social platform. Here are 10 things you need to know:
A brand new year is just around the corner. Are you prepared to make the most of the 365 days it offers? We’ve collected advice from around the web and compiled it here for your consideration as you finalize plans for 2014.
1. Review your 2013 goals. Which ones did you meet? Which ones did you fail to meet despite your best intentions? What will you carry over to 2014, and what will you leave behind? Set action-based goals for the new year, assigning start-by and finish-by dates to each of them.
“Black Friday” is only one week away. Are you ready for the holiday shopping season? Could your business use a boost from the biggest shopping time of year?
For anyone still considering last minute marketing for the holidays, here are 12 tips:
Social media is changing the marketing landscape. Small businesses who are early adopters of the “new“ marketing will find a set of useful tools for growing their companies. In this post, we share tips gleaned from a webinar by Hootsuite.com: “The New Social Media CMO: 5 Ways Your Competition is not Leveraging Social, Yet” led by social media gurus, Ian Wolfson and Mark McKinney of MeplusYou.com.
There’s been a major update for WordPress recently. Here is the press release from the WordPress team:
Version 3.7 of WordPress, named “Basie” in honor of Count Basie, is available for download or update in your WordPress dashboard. This release features some of the most important architectural updates we’ve made to date.
Check out this information from the WordPress team regarding the recent 3.6.1 release:
After nearly 7 million downloads of WordPress 3.6, we are pleased to announce the availability of version 3.6.1. This maintenance release fixes 13 bugs in version 3.6, which was a very smooth release.
What’s a website without traffic? How do potential customers find your site when they search? When it comes to directing traffic toward your site, you want all lights on “go.” We polled our panel of web design experts on their recommendations for promoting and protecting websites. In follow up to our “Answers from the Pros” post in July, we are happy to share more expert insights with you.