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  1. Is AI an Answer for Your Business Needs?

    Artificial Intelligence (AI) is no longer just something out of science fiction. It’s no longer limited to niche industries or scoffed at as fantasy. Instead, AI has become part of the everyday landscape—whether it’s appearing in your social media feed or being used to create business documents.

    Thanks to AI’s ability to customize outputs, users can set parameters to create consistent graphics, branding, and web content, or even use it for personal projects. As such, AI is a valuable, time-saving tool no matter how it’s incorporated into your life. But is AI really the solution for all your business needs? While it offers many advantages, questions remain: Is it ultimately helpful or harmful to how your business is viewed in search engine results, by website visitors, and beyond?

    Before delving into how AI perceives your business, let’s first consider some of the pros and cons of incorporating it into your business strategy.

  2. Divi Supreme: Why You Should Be Using It for Your Website

    When guests visit your company website, having information about who you are and what you offer is important—but it’s no longer enough. Your site must also be engaging, modern, and functional. Without these qualities, visitors may quickly leave in search of a site that feels more up-to-date.

    A simple way to create a website that is engaging, informative, and user-friendly is by using Divi Supreme.

  3. Woah, Affinity Studio Is Now Free! – A New Era for Creative Professionals

    Big news in the world of design software — Affinity Studio has officially launched, marking a major milestone for the creative community. Even more exciting: all Affinity applications are now completely free for everyone to download and use.

    This announcement follows the recent acquisition of Affinity by Canva, the online design platform known for making graphic creation accessible to everyone. Canva’s purchase of Affinity signaled big changes ahead, and this release confirms it — the powerful suite of professional-grade tools is now available at no cost.

  4. Is the Split-Screen Design Right for You?

    If you’re considering updating your website before the end of the year, now is the perfect time to start planning. But what’s the best way to maximize your online presence? A quick look at competitors’ websites will reveal a variety of design styles—but which layout best fits your needs while keeping your visitors’ attention? One increasingly popular approach is the split-screen design.

    Why Attention Matters

    We live in a fast-paced digital world where capturing and holding attention is harder than ever. A Microsoft study in 2015 revealed that the average attention span had dropped from 12 seconds in 2000 to just 8 seconds in 2013. More recently, research by CNN found that the average screen attention span is now only 47 seconds—a dramatic decline from 150 seconds in 2004.

    With numbers like these, your website needs to hold a visitor’s focus long enough to guide them toward your call-to-action (CTA). But while you want to highlight who you are and what you offer, overwhelming visitors with too much information can backfire. The key is balance. That’s where split-screen design comes in.

  5. How AI Can Help Small Business Owners Manage Their Website, Marketing, and Brand Recognition

    Running a small business is no easy task. Between serving customers, managing operations, and planning for growth, marketing often gets pushed to the back burner. Yet, in today’s digital-first world, your website and online presence are often the very first impression people have of your business. The challenge for many small business owners is finding the time, expertise, and resources to keep their website updated, create marketing content, and stay visible online.

    That’s where artificial intelligence (AI) can make a real difference. From automating repetitive tasks to helping you reach new customers, AI-powered tools are becoming indispensable for small businesses looking to compete in a crowded marketplace. At Page Progressive, we’ve seen firsthand how these tools can help business owners save time, boost productivity, and even improve brand recognition in a world where AI-driven search results are shaping the way people discover businesses online.

    In this article, we’ll explore how AI can help you manage your website, online marketing, and social media—and how you can position your brand to stand out in AI-generated search results.

  6. Privacy Respecting Cloud Storage for Small Business

    In a world where data breaches and hacking are, sadly, far too common, it’s essential to take steps to protect your company’s data from security threats, human error, and insider risks. But did you know that Amazon Web Services, Google Cloud, and Microsoft Azure aren’t your only options when it comes to cloud services? Many other solutions are available—each designed to help you secure your data.

    So how can you decide which option suits you best? What alternatives exist beyond the “big three”? This article will answer these questions to help you make an informed decision. For further assistance, feel free to contact the Page Progressive team.

  7. WordPress Power: Why Security Best Practices Matter for a Strong, Safe Website

    WordPress is the world’s most popular content management system (CMS), powering more than 40% of all websites. With its ease of use, flexibility, and enormous library of plugins and themes, it’s no surprise that so many individuals and businesses choose WordPress to build their online presence. But with great popularity comes increased risk—WordPress is also a frequent target for hackers.

    The good news? WordPress can be a secure platform if you follow proper security best practices. At Page Progressive, we understand that owning a website is about more than just having a good-looking front end—it’s about protecting your investment, your data, and your visitors. That’s why we take WordPress security very seriously and handle the heavy lifting for our clients.

    Let’s explore how you can keep your WordPress site secure and why these practices are essential.

  8. Scrollytelling: What Is It and How Does It Help?

    Everyone loves a good story. Whether your tastes lean toward sci-fi, history, mysteries, or biographies, there’s something undeniably compelling about storytelling. In today’s fast-paced world, where most of us have limited time, we seek stories that engage, entertain, and educate—quickly and effectively. The same applies to the time we spend online. We want information that’s not only fast but also visually and emotionally engaging. Enter scrollytelling.

    First introduced by The New York Times in its groundbreaking 2012 article Snowfall, scrollytelling is best described as the art of storytelling through webpage scrolling. It’s an interactive experience where text comes to life, images move dynamically, and elements like video, 3D graphics, or audio are woven into the narrative to keep the reader captivated. Scrollytelling has been likened to reading a comic strip, breaking content into scenes or segments. It’s proven effective—especially in a digital world where we’re accustomed to consuming content via scrolling, just like on social media.

    If you’re thinking about upgrading your website, adopting a scrollytelling approach is a powerful choice. After all, your goal is to connect with your audience—whether you’re showcasing your services, products, or mission. With scrollytelling, you can elevate your website’s impact and drive meaningful engagement.

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