Everyone loves a good story. Whether your tastes lean toward sci-fi, history, mysteries, or biographies, there’s something undeniably compelling about storytelling. In today’s fast-paced world, where most of us have limited time, we seek stories that engage, entertain, and educate—quickly and effectively. The same applies to the time we spend online. We want information that’s not only fast but also visually and emotionally engaging. Enter scrollytelling.
First introduced by The New York Times in its groundbreaking 2012 article Snowfall, scrollytelling is best described as the art of storytelling through webpage scrolling. It’s an interactive experience where text comes to life, images move dynamically, and elements like video, 3D graphics, or audio are woven into the narrative to keep the reader captivated. Scrollytelling has been likened to reading a comic strip, breaking content into scenes or segments. It’s proven effective—especially in a digital world where we’re accustomed to consuming content via scrolling, just like on social media.
If you’re thinking about upgrading your website, adopting a scrollytelling approach is a powerful choice. After all, your goal is to connect with your audience—whether you’re showcasing your services, products, or mission. With scrollytelling, you can elevate your website’s impact and drive meaningful engagement.
