Artificial Intelligence (AI) is no longer just something out of science fiction. It’s no longer limited to niche industries or scoffed at as fantasy. Instead, AI has become part of the everyday landscape—whether it’s appearing in your social media feed or being used to create business documents.

Thanks to AI’s ability to customize outputs, users can set parameters to create consistent graphics, branding, and web content, or even use it for personal projects. As such, AI is a valuable, time-saving tool no matter how it’s incorporated into your life. But is AI really the solution for all your business needs? While it offers many advantages, questions remain: Is it ultimately helpful or harmful to how your business is viewed in search engine results, by website visitors, and beyond?

Before delving into how AI perceives your business, let’s first consider some of the pros and cons of incorporating it into your business strategy.

Pros of Using AI in Business

AI for BusinessAI is a powerful tool that can help transform your business and unlock its potential. After all, what’s not to love about the following benefits?

  • Better efficiency – Many tasks can be automated. AI is especially helpful with repetitive yet time-consuming jobs such as sorting emails, tagging support tickets, structuring spreadsheets, categorizing expenses, handling service requests, and countless other tasks that can slow down a workday.

  • Faster data-driven decision-making – While intuition has its place, gathering and analyzing facts and figures takes time. AI can streamline this process, helping you determine next steps more quickly.

  • Lower costs – Repetitive tasks can become mind-numbing for employees and may lead to errors. Automating these tasks allows you to reassign people to roles where they’re more effective and truly needed.

  • Improved customer experience – Few people enjoy navigating endless automated phone menus. AI chatbots, however, can interact with users in meaningful ways. Common uses include recommending products based on past purchases, taking new orders, resetting passwords, and answering frequently asked questions.

  • Competitive advantage – AI can help you create engaging logos, test R&D ideas, adapt quickly to change, track marketing trends, improve daily workflows, and even scale operations more efficiently.

Cons of Using AI in Business

Despite its many advantages, AI is far from perfect. Here are some potential drawbacks to consider:

  • Cost of implementation – While AI can save time and money long-term, the initial investment—whether financial, time-based, or training-related—can be significant, even with free tools.

  • Job displacement – As tasks become automated, fewer employees may be needed. This is particularly noticeable in industries where customer service plays a central role.

  • Data privacy and security risks – AI systems learn by collecting and storing data. Although there is growing pressure for regulation around data use, there is always a risk that sensitive information could be misused.

  • Bias and lack of neutrality – Removing the human element can lead to biased or incomplete decisions. This is especially concerning in fields such as law enforcement, education, healthcare, and lending, where a personal touch and human judgment are critical.

  • Reduced human interaction – AI falls short in scenarios requiring empathy, mentorship, or relationship-building. While it can help organize calendars or events, it can’t replace face-to-face communication.

  • Accuracy concerns – Despite rapid advancements, AI-generated information can be outdated or incorrect, particularly when researching business facts. Fact-checking is essential, especially if AI-generated content is used on websites, social media, or publications, to ensure accuracy and avoid plagiarism.

How AI Perceives Your Business

According to Yoast, organic search traffic could decline by as much as 50% by 2028 due to increased reliance on AI-generated search results. So what are these AI-powered systems looking for?

  • Consistent and complete online listings – Ensure your business name, address, phone number, and other details are consistent across your website, social media platforms, and industry directories.

  • Customer reviews – Encourage customers to leave detailed reviews that mention specific services, purchases, or interactions. Be sure someone from your team responds to all reviews—especially the less-than-positive ones.

  • Clear, helpful website content – Your website is often the first place AI looks to understand who you are and what you offer. Make sure it’s easy to navigate and filled with useful information, clear descriptions, and helpful tips.

  • Transparency and engagement – Your online presence should show that your business is current, trustworthy, and eager to help both online visitors and in-person customers. A client-centric approach is often reflected in positive reviews and interactions.

  • More than keywords – AI evaluates far more than just keywords. It analyzes networks, websites, and digital interactions to shape brand perception. You can improve outcomes through brand-focused storytelling, scrollytelling, video content, and thoughtful site structure.

No matter your industry, chances are there’s an AI tool available to help streamline your workflow and boost efficiency. However, with innovation also comes risk. No matter how advanced technology becomes, human oversight and interaction will always be necessary. AI can enhance how work gets done—but it can’t replace people.

Whether you choose to implement AI or not, it’s safe to assume that an AI tool has already reviewed your company’s online presence. Make sure the message it finds is the one you want to send. Page Progressive is here to help you make informed decisions and ensure your website and online reputation align with your vision. Reach out to our team today.