menu

AI

  • Categories

  • Subscribe:

  1. Is AI an Answer for Your Business Needs?

    Artificial Intelligence (AI) is no longer just something out of science fiction. It’s no longer limited to niche industries or scoffed at as fantasy. Instead, AI has become part of the everyday landscape—whether it’s appearing in your social media feed or being used to create business documents.

    Thanks to AI’s ability to customize outputs, users can set parameters to create consistent graphics, branding, and web content, or even use it for personal projects. As such, AI is a valuable, time-saving tool no matter how it’s incorporated into your life. But is AI really the solution for all your business needs? While it offers many advantages, questions remain: Is it ultimately helpful or harmful to how your business is viewed in search engine results, by website visitors, and beyond?

    Before delving into how AI perceives your business, let’s first consider some of the pros and cons of incorporating it into your business strategy.

  2. How AI Can Help Small Business Owners Manage Their Website, Marketing, and Brand Recognition

    Running a small business is no easy task. Between serving customers, managing operations, and planning for growth, marketing often gets pushed to the back burner. Yet, in today’s digital-first world, your website and online presence are often the very first impression people have of your business. The challenge for many small business owners is finding the time, expertise, and resources to keep their website updated, create marketing content, and stay visible online.

    That’s where artificial intelligence (AI) can make a real difference. From automating repetitive tasks to helping you reach new customers, AI-powered tools are becoming indispensable for small businesses looking to compete in a crowded marketplace. At Page Progressive, we’ve seen firsthand how these tools can help business owners save time, boost productivity, and even improve brand recognition in a world where AI-driven search results are shaping the way people discover businesses online.

    In this article, we’ll explore how AI can help you manage your website, online marketing, and social media—and how you can position your brand to stand out in AI-generated search results.

  3. The Pitfalls of Using AI Generators for Website Images and Videos

    Creating just the right graphic or video for your website can be challenging. You likely have a set of requirements that need to be met and may not have the content readily available—especially if your company is new. However, with the advancements in the digital world, many tools now allow you to use AI for image generation.

    These tools make having the perfect images/videos possible without requiring significant training. The use of artificial intelligence for writing, graphics, and video has become so widespread that the Exploding Logistics blog recently estimated that as of 2024, over 266 million companies (82%) are using or exploring using AI in their business operations. This number is a drastic increase from only 20% in 2017. While only 35% of these companies are using AI for graphics and content creation, now is an excellent time to ask if using AI for content is truly the best option.