Hammers, nails, sub-flooring, insulation, shutters and shingles—these are all elements of a well-built home. And, while they may not seem all that spectacular taken individually, they can all be used together to build an impressive, usable structure. A website is the same way. It has pages, titles, links, graphics, search engine optimized content and other components that when used together will result in a usable, productive space on the Web. And just as a builder should not use an inferior product or skip steps in building a home or office, a website for a construction company (or any other type of business) must contain the right elements and features in addition to not leaving anything out.