Businesses of all sizes have a valuable resource right at hand for improving the success rate of their products and services — yet many often never tap into it. What is it? Customer feedback.
Recently, Website Magazine featured an article by Kevin Dunne entitled, “Check Your Ego: How to Avoid Killing Customer Feedback,” which addresses the importance of hearing from and listening to your customers.
“To succeed in a fast-paced world with increasing customer expectations, development teams need agility. Agility means adapting product to customer, and that agility can only come from visibility into what the customer really wants,” writes Dunne.