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  1. 8 Website Conversion Rate Optimization Mistakes to Avoid

    Does it seem that your website’s conversion rate is a bit lacking? Perhaps you have an e-commerce site and want to be sure that you are optimizing your sales.

    Conversion rate optimization (CRO) is defined by vwo.com as the process of optimizing your guest’s experience on your website or landing pages to boost the probability of your guests taking the desired result- converting from someone perusing what you have to offer to someone who makes a purchase.

    In order to achieve the desired CRO, you must do all that you can to encourage guests to not only make the first purchase but to come back again. As a result, it is important to avoid as many of the common mistakes in conversion rate optimization as possible.

  2. Google Analytics, Goal Conversion and Getting Results from Your Website

    You may think of your website as merely a way to be found on the Web. Perhaps, you see it as just another way of improving your business. Each of these thoughts is correct. However, in order for your website, and by extension your business, to be found and your revenue improves then you need to have more than just a website – you need to have a marketing plan that leverages your website to transform into conversions, or actionable items such as signing up for your newsletter,  filling out a contact form or purchasing something from your store.

  3. 5 Small Business Tips to Track Your Marketing Strategy

    If you are a small business owner, you likely spend hours every month working on marketing activities – or at least wish you could! From keywords to social media, newsletters, and online advertising campaigns the list of things to keep up with daunting. But the question is not how much you are doing, but how effective it is.

  4. Use the Google Analytics Goals Tool To Improve Your Bottom Line

    Is your website working for you? How do you know? Setting and measuring specific goals are essential for tracking and improving your site’s success. While page ranking on search engines is one basic element for success, it is not the only one. A high ranking boosts visibility, exposure and traffic — but what happens once visitors find your site? Do they become customers or share your site with new prospects?