If you are a small business owner, you likely spend hours every month working on marketing activities – or at least wish you could! From keywords to social media, newsletters, and online advertising campaigns the list of things to keep up with daunting. But the question is not how much you are doing, but how effective it is.
Is your website working for you? How do you know? Setting and measuring specific goals are essential for tracking and improving your site’s success. While page ranking on search engines is one basic element for success, it is not the only one. A high ranking boosts visibility, exposure and traffic — but what happens once visitors find your site? Do they become customers or share your site with new prospects?