Did you know……
- Research from DoubleClick (owned by Google) revealed that sites 53% of mobile sites are abandoned if the page took more than 3 seconds to load.
- A presentation by AliExpress claimed they reduced load time for their pages by 36% and recorded a 10.5% increase in orders and a 27% increase in conversion rates for new customers.
- Ancestory.com recorded a 7% positive rise in conversions after improving the render time of web pages by 68%, reducing page bloat by 46% and reducing load time by 64%.
As consumers, we like things fast. Fast money, fast cars, fast results, and fast food are but a few examples of the value we place on fast services or results we deem important. Consequently, it no surprise that we also expect our internet to be fast and websites we visit to be loaded quickly. In fact, this need for speed on the Web has resulted in Google determining earlier this year to include Site Speed as a ranking factor in search results.