The phrase ‘search engine optimization’ or the knowledge about ‘keywords’ is nothing new. They have been a part of website building for well over a decade. As such, many people walk into a meeting with a website designer or developer and eventually ask a question regarding keywords or SEO. However, while many people may toss these words around with ease, they don’t truly understand what they mean or what goes into crafting an effective SEO keyword strategy.
If you have heard of SEO or keywords but don’t fully understand what that means- no worries! SEO uses words specific to your industry/business (keywords) to help improve your website thus improving the quality and quantity of website traffic. SEO keywords are chosen to accomplish this improvement organically (unpaid) versus using a paid approach.
But there is a bit more to SEO keywords than simply integrating them into your site’s content. To be truly successful, you need to have a well-crafted SEO keyword strategy.