Is your website designed with your customers in mind?
In his book The Invisible Computer, Donald A. Norman writes: “Quality only comes about by continual focus on, and attention to, the people who matter: customers.”
Norman, an advocate of designing products based on the needs and wants of the end-users, is credited with coining the term “user experience.” Now a buzzword in web design circles (and others), it has its own acronym: UX.