Are you using video on your website? If not, you may be missing an opportunity to get more mileage from it.
Recently, Your Local Studio featured a brief interview with our CEO, Daniel, in their “Marketing in the Morning” series. He spoke about the benefits of using video on your website landing pages.
Here are some reasons a well-crafted video that targets your niche market can boost the results from your website:
- Results of a survey published on unbounce.com showed sites with video had 80% sales conversion rates, much higher than sites without video.
- Visitors spend more time on pages with video. This “buys time” to get your message across to them.
- Video garners higher trust from viewers because they get a feeling of “knowing you” that they don’t get from simply reading text.
- There’s also the “lazy viewer” factor. Most visitors would prefer to watch a video than read text.
Need some tips for using video effectively on your site? Give us a call!