When you decide to take the plunge and hire someone to (re)design your website, chances are high that you will have a preconceived idea of how you believe the process will go. Whether it be that you bring a concept to the web designer and they do the rest, or that you anticipate a very hands-on approach – everyone’s expectations are a little different and they can make the process better. or worse – depending on a variety of factors.
The goal for any web designer is to build a relationship with the client so that they can design a site that meets the functionality needed, while still being a creative, attractive website. This is all accomplished with a careful balance and mutual understanding of the process and desired finished product. Having a clear understanding of how your developer works, and what your role is in the development process can encourage the best website ever, with less headache and frustration. Here are a few tips:
- Learn how to clearly communicate what you desire. Be clear and concise right from the start. Be ready to share your business goals and objectives; who your target market is; any brand guidelines, colors, logos or other specific criteria; and, the personality you want to communicate. Remember, your developer is not a mind reader, so you have to share information in order for the job to be done the way you want.
- Provide feedback when asked. If you like something, explain why. If you don’t like it, explain what doesn’t work for you. However, make sure that the development is at a point where your feedback will be helpful. Developing a good website takes time. It could be that the aspect you don’t love is still a work in progress. Conversely, don’t wait until the site is nearly finished to express concerns – the earlier you communicate the easier and less costly addressing concerns will be.
- Unless discussed in the planning process, the website content is up to you. One of the most time-intensive parts of a new website build is developing the content for the new site. Typically, content writing is not part of the (re)design process, unless you specifically discuss that with your developer. If you do opt to have your web designer’s copywriter write the content for you, then you will need to provide as much reference material as possible. Either way, you will have to be very involved in that process.
- Trust your web developer’s judgement. The goal of a web developer is to create a site that works for both you and your visitors. They know the best practices and processes. Keep an open mind and let them guide you, but don’t be afraid to share any concerns or questions along the way. It is your site, after all, and you will have information about your business that your developer may not.
- Have fun. There will likely be stressful moments as part of the process. Don’t let that get to you. Take a deep breath, stay friendly and positive and you will find the process to be fun and exciting.
Having a website designed for your company is an exciting time. The above five tips will help the process go more smoothly. If you have questions about a new website design or perhaps wish to upgrade your present site, give the web design pros at Page Progressive a call today. We can’t wait to get to know you!