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  1. ecommerce websites, Raleigh NC

    Selling Subscriptions? Check out the WooCommerce Tool Upgrade

    Subscriptions have gone digital, extending the term well beyond traditional newspapers and magazines. Many businesses are finding the ‘subscription’ model lends itself well to generating recurring sales and revenue.

    Businesses like Birchbox (beauty products), Blue Apron (make-at-home meals), and Dollar Shave Club (men’s razors) serve hundreds of thousands of customers per month through subscriptions, according to an Inc. Magazine article. But success is not a shoo-in.

    “You can’t just convert to a subscription business and expect your revenue to grow,” Michael Dubin, CEO of Dollar Shave Club, tells the magazine’s reporter. “Is the subscription an enhancement for your customer? If not, then don’t do it.”

  2. Websites, DIY, Dangers

    6 Dangers of “Do It Yourself” Websites

    Gone are the days when building a website required knowing or learning HTML code. Now there are options galore including Content Management System (CMS) choices such as WordPress and Joomla and free ‘builders’ such as Squarespace, Weebly and Wix.

    Given this landscape, when creating a new site, how do you decide between ‘do it yourself’ (DIY) options and hiring a professional? Both are valid methods that should be weighed based on your particular situation and budget. When deciding, consider these dangers of the DIY route:

  3. Wordpress websites, Raleigh NC

    WordPress Site Security Basics Everyone Needs to Know

    Ever wonder why a hacker would be interested in your website? Think your site is too small or ‘insignificant’ to be hacked?

    It is not uncommon to think a ‘small’ site is immune to malevolent hackers. But the truth is that no site is immune, and small sites are just as likely to fall victim to the attacks as larger ones.

    Knowing some basic information about hacking and how to protect your site is the first step to decreasing your security risk. Here are answers to some common questions about site security:

  4. Email Marketing on Steroids: Mailchimp Introduces “Pro”

    “It is now 44 years since the first email was sent and its hard earned status as one of the strongest weapons in the marketer’s arsenal shows no signs of diminishing,” reads the Direct Marketing Association (DMA) National Client Email Report 2015.

    How is this weapon working for your business? Are you ready to take it to the next level?

    For small business email ‘power users,’ there’s a new tool available – MailChimp Pro. Designed with small businesses in mind, it’s targeted to those with lists of 50,000 or more who want to ramp up their email campaign results to grow their business.

  5. website design, planning

    Looking Ahead to 2016: 5 Web Design Trends to Consider for the New Year

    Fall is here, along with pumpkin spice everything and thoughts of a new calendar year. Have you started considering what your web presence should look like in 2016? We’ve scanned website trend predictions for 2016 and compiled this post for your consideration and planning.

  6. eCommerce, membership sites

    Membership Site Tools Now Available for WooCommerce

    Does your business plan include offering an online community for clients and customers? Would you like to restrict access to content on your site to a membership community only?

    WooCommerce now offers extensions that help their e-Commerce customers offer and manage memberships and subscriptions. If you use WooCommerce (2.2 or newer) for your e-store and offer memberships (or plan to), these extensions are worth checking out.

  7. Marketing with LinkedIn

    LinkedIn Marketing: A Survey of Tips from Social Media Experts

    “LinkedIn is one of the most effective platforms for expanding your reach and improving your business results,” reports a June 2015 article on SocialMediaExplorer.com.

    With 364 million members globally (around one-third of those in the U.S.), LinkedIn is living up to its claim to be the largest professional network. And it’s not only for job-seekers. Recent developments are expanding its reach as a networking and business development tool for businesses of all sizes.

  8. Customer Feedback: Are You Listening?

    Businesses of all sizes have a valuable resource right at hand for improving the success rate of their products and services — yet many often never tap into it. What is it? Customer feedback.

    Recently, Website Magazine featured an article by Kevin Dunne entitled, “Check Your Ego: How to Avoid Killing Customer Feedback,” which addresses the importance of hearing from and listening to your customers.

    “To succeed in a fast-paced world with increasing customer expectations, development teams need agility. Agility means adapting product to customer, and that agility can only come from visibility into what the customer really wants,” writes Dunne.

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