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  1. eCommerce webites, raleigh, nc

    WooCommerce improves speed with “Dashing Dolphin” upgrade

    WooCommerce released its latest upgrade, version 2.5 – dubbed the “Dashing Dolphin,” in January.

    Here’s how the WooThemes product release announcement describes the new features:

    This latest version focuses on getting the store itself to run quickly and is aptly named Dashing Dolphin.

    We made several changes under the hood that improve the speed of your store.

    First, we improved how WooCommerce knows who is on the site and what they have in the cart, known as a session handler. … We’re now storing less temporary data in the database, which speeds up every page load.

    Several pages in the backend were improved, such as the tax settings screen. For store owners that collect taxes in a lot of regions, this screen will both save and load much faster.

  2. Social Media Marketing: Predictions for 2016

    The abundance of new social media platforms emerging practically overnight has given new meaning to the adage “Social media never sleeps.” Have you checked out Periscope (live streaming)? Blab (live personal “talk show” chat)? Yik Yak (anonymous local conversations/chat)?

    These are just a few of the new sites and apps seeking to tap into the ‘social’ scene — which the Pew Research Center found to include 65 percent of adults in the U.S. (October 2015).

    Meanwhile, established players in the field such as Facebook, Twitter and Google Plus are introducing new capabilities in order to remain in the game.

  3. internet marketing, Raleigh, N.C.

    7 Key Components of Strategic Internet Marketing

    Are your customers and prospects finding you online? Nine out of 10 consumers will research products and services online before making a purchase, phone call or reservation. And three out of five will complete their shopping online.

    Businesses are increasingly depending on their web presence for both marketing and sales. Those who are most successful have a strategic plan, identifying their target markets, specifying the online channels to reach them, setting goals, etc.

    Consistent with the ever-changing landscape of the internet, new tools and tactics for marketing and sales can seem to pop up overnight. For those operating a small business, it can be overwhelming to stay informed of the latest best practices. So we’ve compiled this list of key components for consideration in your 2016 internet marketing plan.

  4. Top 20 Most Popular WordPress Plugins Infographic

    WordPress is one of the most popular Content Management Systems (CMS). If you already have a website on a different platform, there are a number of services available for migrating to WordPress. Whatever your preferred CMS, plugins are critical for expanding functionality for your website. However, choosing the best plugins to use can be overwhelming because of the sheer number of options available.

  5. 8 Questions to Ask When Choosing Website Typography

    Thousands of decisions are involved in creating a website. Among the decisions are choices of format, images, color and type — just to name a few. Each design element works in conjunction with all the others to create an overall impression. Therefore, making wise choices is imperative for a professional site that achieves the desired result.

    In this post, we will take a look at one element — typography — and the decisions that go into using it effectively. A post on creativebloq.com defines typography as: “the art of arranging type into a legible, aesthetically pleasing and design-appropriate layout.”

  6. ecommerce websites, Raleigh NC

    Selling Subscriptions? Check out the WooCommerce Tool Upgrade

    Subscriptions have gone digital, extending the term well beyond traditional newspapers and magazines. Many businesses are finding the ‘subscription’ model lends itself well to generating recurring sales and revenue.

    Businesses like Birchbox (beauty products), Blue Apron (make-at-home meals), and Dollar Shave Club (men’s razors) serve hundreds of thousands of customers per month through subscriptions, according to an Inc. Magazine article. But success is not a shoo-in.

    “You can’t just convert to a subscription business and expect your revenue to grow,” Michael Dubin, CEO of Dollar Shave Club, tells the magazine’s reporter. “Is the subscription an enhancement for your customer? If not, then don’t do it.”

  7. Websites, DIY, Dangers

    6 Dangers of “Do It Yourself” Websites

    Gone are the days when building a website required knowing or learning HTML code. Now there are options galore including Content Management System (CMS) choices such as WordPress and Joomla and free ‘builders’ such as Squarespace, Weebly and Wix.

    Given this landscape, when creating a new site, how do you decide between ‘do it yourself’ (DIY) options and hiring a professional? Both are valid methods that should be weighed based on your particular situation and budget. When deciding, consider these dangers of the DIY route:

  8. Wordpress websites, Raleigh NC

    WordPress Site Security Basics Everyone Needs to Know

    Ever wonder why a hacker would be interested in your website? Think your site is too small or ‘insignificant’ to be hacked?

    It is not uncommon to think a ‘small’ site is immune to malevolent hackers. But the truth is that no site is immune, and small sites are just as likely to fall victim to the attacks as larger ones.

    Knowing some basic information about hacking and how to protect your site is the first step to decreasing your security risk. Here are answers to some common questions about site security:

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