Google is about to update their authentication policy that impacts people who use Gmail to send emails through a third-party service like email marketing services or website contact forms. Free email providers like Yahoo, AOL, and soon Google have adopted the strict DMARC email authentication protocol to prevent spam.
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Google Adopting More Strict Email Policy
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How To Use Landing Pages to Generate Leads and Increase Sales
If you’ve clicked an online ad, you’ve likely ended up on a landing page. These pages play an essential role in online marketing. If your small business site is not using them, you may be missing opportunities to increase leads or sales.
Landing pages are generally stand-alone elements of a website that exist to generate leads or “click throughs.” A leads generation page asks visitors to provide contact information in exchange for an offer such as a free white paper, e-newsletter subscription or e-book. By collecting this information from visitors, the page produces a list of business leads. The purpose of a “click through” landing page is to educate and motivate visitors to respond positively to the page’s call to action – such as clicking a “buy now” button.
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New Google Tool Tests Small Business Sites for Mobile-Friendliness
Do mobile users find what they are looking for when they land on your business site? How quickly does your site load on mobile devices?
Google wants you to know the answers to these questions and how to improve your results. The company has introduced a new, free tool created with small business owners in mind. “Test My Site with Google” analyzes a site’s performance across devices and provides specific fixes for less-than-optimal results. It’s easy to use and does not require technical knowledge to understand.
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Take Another Look at Pinterest for Business
There’s ‘buzz’ about Pinterest in the social media marketing world, and it is touting the platform as a good bet for business promotions. Here’s an example from a January 2016 post from Content Marketing Institute (CMI):
“ …. Pinterest has virtually unlimited engagement potential. … it’s undeniable that Pinterest can help you connect with your customers, make more sales, get people excited about your business, and spread the word about your services around the web.”
Their reasons for confidence in the platform might include some of these findings:
- Fastest growing social network
The New York Times “Bits” blog reported in September 2015 that Pinterest reached the milestone of 100,000 monthly active members. While that number is dwarfed by social counterparts Instagram, Twitter and Facebook, Pinterest’s 97 percent rate of growth far exceeded the others’ rates.
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WooCommerce improves speed with “Dashing Dolphin” upgrade
WooCommerce released its latest upgrade, version 2.5 – dubbed the “Dashing Dolphin,” in January.
Here’s how the WooThemes product release announcement describes the new features:
This latest version focuses on getting the store itself to run quickly and is aptly named Dashing Dolphin.
We made several changes under the hood that improve the speed of your store.
First, we improved how WooCommerce knows who is on the site and what they have in the cart, known as a session handler. … We’re now storing less temporary data in the database, which speeds up every page load.
Several pages in the backend were improved, such as the tax settings screen. For store owners that collect taxes in a lot of regions, this screen will both save and load much faster.
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Social Media Marketing: Predictions for 2016
The abundance of new social media platforms emerging practically overnight has given new meaning to the adage “Social media never sleeps.” Have you checked out Periscope (live streaming)? Blab (live personal “talk show” chat)? Yik Yak (anonymous local conversations/chat)?
These are just a few of the new sites and apps seeking to tap into the ‘social’ scene — which the Pew Research Center found to include 65 percent of adults in the U.S. (October 2015).
Meanwhile, established players in the field such as Facebook, Twitter and Google Plus are introducing new capabilities in order to remain in the game.
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7 Key Components of Strategic Internet Marketing
Are your customers and prospects finding you online? Nine out of 10 consumers will research products and services online before making a purchase, phone call or reservation. And three out of five will complete their shopping online.
Businesses are increasingly depending on their web presence for both marketing and sales. Those who are most successful have a strategic plan, identifying their target markets, specifying the online channels to reach them, setting goals, etc.
Consistent with the ever-changing landscape of the internet, new tools and tactics for marketing and sales can seem to pop up overnight. For those operating a small business, it can be overwhelming to stay informed of the latest best practices. So we’ve compiled this list of key components for consideration in your 2016 internet marketing plan.
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Top 20 Most Popular WordPress Plugins Infographic
WordPress is one of the most popular Content Management Systems (CMS). If you already have a website on a different platform, there are a number of services available for migrating to WordPress. Whatever your preferred CMS, plugins are critical for expanding functionality for your website. However, choosing the best plugins to use can be overwhelming because of the sheer number of options available.
