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  1. Create an SEO Keyword Strategy that Works

    The phrase ‘search engine optimization’ or the knowledge about ‘keywords’ is nothing new. They have been a part of website building for well over a decade. As such, many people walk into a meeting with a website designer or developer and eventually ask a question regarding keywords or SEO. However, while many people may toss these words around with ease, they don’t truly understand what they mean or what goes into crafting an effective SEO keyword strategy.

    If you have heard of SEO or keywords but don’t fully understand what that means- no worries! SEO uses words specific to your industry/business (keywords) to help improve your website thus improving the quality and quantity of website traffic. SEO keywords are chosen to accomplish this improvement organically (unpaid) versus using a paid approach.

    But there is a bit more to SEO keywords than simply integrating them into your site’s content. To be truly successful, you need to have a well-crafted SEO keyword strategy.

  2. 8 Ways to Use Google Trends for SEO

    By now, nearly anyone with a website knows what search engine optimization (SEO) is and how important it is. But, have you heard of the Google Trends Tool? If not, then now is a great time to learn what it is and how to make it work for you and improve your SEO.

    What is Google Trends?

    We all know that Google has a myriad of tools that can be utilized to improve our web experience, but how many of these tools are you taking advantage of to benefit your website? If one of them is not Google Trends, then now is the time to start using it.

    Originally introduced in 2006, Google Trends has gone through several iterations with the most recent one being in 2018. It is a free tool providing information on specific search terms, based on their popularity, and how they are being used YouTube and Google. When you use this tool, you will know what is trending, be in touch with local search trends and know what the popular topics and subtopics are within an industry or theme.

    Having this type of knowledge can help you tailor your website and social media activity so that you rank higher in search engine results.

  3. Jetpack CRM

    Jetpack: A CRM Perfect for Many Businesses

    JetpackWhat comes to mind when you think of a jetpack? If you immediately conjured up an image of someone hovering in the air wearing a “backpack that flies” – you are in good company. However, when it comes to your company, the Jetpack plugin in WordPress does much more than merely suspend your company as bystanders watch.  Rather, the WordPress plugin is designed to help keep your company moving forward and helps you connect better with those you come into contact with.

    Among many things, Jetpack now is a CRM (Customer Relationship Management) tool designed to help you keep your clients happy so you can continue to grow your business. It works easily within WordPress, so you don’t have to set up a separate site or platform to use it. Instead, you host your own data using your own server, making it safer than third-party options that can create security risks. In addition, Jetpack CRM allows you to set up admin roles, specific permissions, and combine it with other security plugins so you can be certain that your site is all you need it to be.

    So, what is it that Jetpack CRM has that makes it so ideal? Glad you asked.

  4. Business websites raleigh nc

    Why Does My Business Need a Website?

    If you are a business owner looking for a way to get an edge over the competition, then one of the best steps you can take is to have a great company website.  While this might seem like an obvious action to take, there are many businesses out there who have yet to take the website plunge. They might cite any number of reasons for not having a website, so let’s take a look at some of the common ones.

  5. Why Your Website is More Important Than Your Business Card

    The large desk calendar. The abundance of manila folders. The Rolodex. The business card. If you think back to the average desk from 30 years ago, these were common items found in any office. And, all of them served their purpose and allowed companies to be effective and efficient. But while these items can still be useful, modern technology has definitely taken a lead role- especially that of the website over the business card.

    While a business card still has its perks, not the least of which being those ‘free lunch’ business card drawings, there are many reasons to consider putting a great deal of your resources into the building, maintaining, and updating your company website. In fact, it can easily be said that a website is far more valuable than a business card- as nice as those little cards might be!

  6. 10 Reasons Your Website Isn’t Getting Enough Traffic

    Having a website that isn’t getting much traffic is like having a driver’s license without having a reliable vehicle. You have the ability to go somewhere, but not the means with which to do it.

    We all know the value of having a website – after all, it is one of the best ways to attract new clientele and let them know who you are and what you have to offer. But, there’s more to the process than merely having a website- you also need to have website traffic. So, what could be the causes of your website getting less traffic than you expected.

  7. 8 Website Conversion Rate Optimization Mistakes to Avoid

    Does it seem that your website’s conversion rate is a bit lacking? Perhaps you have an e-commerce site and want to be sure that you are optimizing your sales.

    Conversion rate optimization (CRO) is defined by vwo.com as the process of optimizing your guest’s experience on your website or landing pages to boost the probability of your guests taking the desired result- converting from someone perusing what you have to offer to someone who makes a purchase.

    In order to achieve the desired CRO, you must do all that you can to encourage guests to not only make the first purchase but to come back again. As a result, it is important to avoid as many of the common mistakes in conversion rate optimization as possible.

  8. Why is WordPress So Popular? 12 Reasons to Use WordPress

    WordPress is one of the most popular website content management systems (CMS) used today. In fact, a recent report shows that 39.5% of all websites use WordPress. Going a step further, WordPress has a market share of 64.1%, as well as a respectable lead over Shopify as a platform for e-commerce. Not only is it a popular choice for e-commerce sites, but it has been a longstanding favorite for sites dedicated to blogging as these stats show:

    • 400 million people view 24 billion pages hosted by WordPress monthly.
    • 70 million new posts and 47 million comments are made every month
    • WP blogs are written in more than 120 languages

    So, what is it about WordPress that makes it so popular? One must first consider its longstanding track record. It has been around nearly 20 years. Perhaps, it’s the flexibility that comes with an open source architecture – definitely all reasons to opt for WordPress as a content management system (CMS). In fact, WP is the platform of choice for well-known companies and organizations like The White House, BBC America, Sony Music, Variety, and The Walt Disney Company. With so many entities choosing to use WordPress, it bears the asking- Why is WordPress so popular?

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