Blog

  1. Learn the Secrets of a Compelling Website, SEO and Online Branding

    The Life Coach Radio Network featured an interview with Daniel Trimpey, CEO of Page Progressive, on Wednesday, April 8. The network host, Divya Parekh, CEO of The DP Group, interviewed Daniel live on internet radio, followed by a question-and-answer session with listeners.

  2. WordPress SEO Plugin Critical Security Update

    The WordPress SEO Plugin by Yoast is a very powerful and popular plugin for WordPress. It’s used on more than a million websites. Recently it was announced that there is a serious security vulnerability in the plugin. An update is already available, but you must update the plugin in your WordPress dashboard to correct the problem. Read more about it here.
  3. email marketing Raleigh

    6 Must Haves for Successful Email Marketing

    Two out of three consumers have purchased a product or service online as a result of receiving an email marketing message, according to a research study by the Direct Marketing Association. The same study found the return on investment (ROI) of an effective email marketing campaign to be 4300 percent.

    Statistics like these prove email marketing is a viable option for promotional communications. In a study by Merkle, 74 percent of consumers indicated a preference for email as a means to receive promotional offers.

  4. ecommerce, photography, Raleigh NC

    WooCommerce Introduces Tool for Photographers

    Using WooCommerce for selling photographs online has taken a leap forward with the introduction of its new Photography extension.

    WooCommerce is one of the leading eCommerce plugins for sites built with WordPress. The new Photography extension adds custom capabilities making the platform more user-friendly for photographers selling their images online.

  5. Work Smarter on Social Media

    Ready to work smarter when it comes to social media involvement in 2015? There’s no shortage of research on making the best use of your “social” time online. For this post, we’ve pulled statistics from reputable sites such as FastCompany.com, SocialMediaExaminer.com, Mashable.com and Facebook to help you plan for making the greatest impact.

  6. How Accessible is Your Website?

    Is your site fully accessible to individuals with disabilities?

    In March 2014, the U.S. Justice Department ordered subsidiaries of H&R Block to take specific actions to ensure individuals with disabilities have full access to its online information and services. The department acted in the interest of a lawsuit filed against the company in Massachusetts by the National Federation of the Blind, alleging violation of the Americans with Disabilities Act (ADA).

  7. web design, e-commerce, Raleigh NC

    New Year Brings Tax Changes for Digital Business with EU Customers

    Beginning January 1, online business with consumers in the European Union (EU) is subject to new Value-Added Tax (VAT) rules. If EU-based customers purchase digital goods from your business, this tax change affects you — regardless of where your company is based.

    Examples of digital goods are downloadable or electronically transmitted e-books, stock images, music files, software, video footage and training manuals.

  8. How the Latest Facebook Changes Can Help Your Business

    • 50% of news feed content today is photo and visual content.
    • 90% of information transmitted to the brain is visual text.
    • Photos generate 53% more “likes” than the average post and 104% more comments than the average post.
    • 40% of people will respond better to visual information than plain text.
    • Visuals are processed 60,000 times faster in the brain than text.

    Because of numbers like these, Facebook recently made its greatest change to date – a visual news feed design. These changes are three fold in design: rich visually engaging stories, choices of news feed(s) and mobile consistency and experience. Each of these is important to understand and use in a way that benefits your business, especially when you consider how many people are active users on Facebook! Not only will you want to use this Facebook update to help your business, but you will also want to be sure your business Facebook page is fully optimized to make the changes beneficial to you.