Most people know that your website’s keywords play a large role in how well your website ranks on a search engine results page (SERP). Consequently, people often choose these words with care, perhaps after some A/B testing to see what words perform the best and make sure to use keywords a part of website metadata when working on the backend of the website. But have you ever considered keyword segmentation?
Never heard of it? No problem. Keyword segmentation is defined by Bakoffis as, “A way of sorting a long list of keywords into subsets of related terms that will define what an area of content is about.” It is a practice often used with digital marketing to boost a particular page’s SERP as well as increase the number of Click-through Rates (CTR).
With keyword segmentation, you can better determine which of your keywords are playing the biggest role in the success of your website and optimize your website accordingly. Other reasons to give keyword segmentation a try include:
- It allows you to have an even better idea of what your customers are looking for, so you can send more personalized SMS messages.
- Segmentation will help you organize your clientele by buying habits or aspects that influence them to make a purchase.
- Implementing keyword segmentation makes you more efficient ultimately providing better customer satisfaction.
How to Implement Keyword Segmentation
While most of us don’t have hours to devote to tracking keywords – although there are several tools out there that do make this easier- we also recognize the power of using keywords that benefit us. When we categorize our keywords strategically, the potential for more site guests and thus an increase in revenue is to be expected. Let’s get started.
Strategically Segment Your Keywords
If you find the idea of keyword segmentation intriguing but a bit intimidating, don’t stress. There are a variety of tools available to help. A few of these include Moz Pro, Ahrefs, and STAT. Take some time to use one of these tools, then look over your list of keywords, and do the following:
- Remove any unclear, harmful, or irrelevant words. Other words to sort out are those which are misspelled but not included as close aggregations, words that are of little relevance to your industry or focus, or any words that are searched for less than 50 times per month.
- Pay attention to any keywords that there could be subgroups built around. For instance, a dessert shop might be doing well using “ice cream” as a keyword, but might also rank well for soft-serve, hand-dipped, locally sourced, or homemade. You could also segment by groups- ice cream with fruit added, dairy-free ice cream, sorbet, candy-flavored ice cream, ice cream cakes, old fashion flavors, etc. Another approach might be to sort your keywords based on revenue potential, search volume, or a particular category.
- Make a list of keywords that you are already creating content for on a regular basis. Are you already ranking well for soft-serve ice cream or sorbet? Then include these words-and others like them- on this list. After all, if it already working for you, don’t feel the need to stop using it.
- Make another list of words that you would like to focus on. Do you frequently post images of families enjoying your product? Perhaps, you are known for your dairy-free dessert offerings? Think about what words apply to the items that make you stand out from the others, and include them on this list.
Now that you have your lists, you may wish to break things down even more so you can market effectively to the various consumers who visit your site or location. Some additional considerations when determining keyword segmentation may include:
- Demographic segmentation is where you sort out keywords that will reach a particular age, gender, family size, occupation, education level, or location.
- Psychographic Segmentation which based on the “why” someone will make a particular purchase. These factors may include personality, lifestyle choices, hobbies, dietary needs, values, or beliefs.
- Geographic segmentation is targeted to guests from a particular state, zip code, community, etc.
- Join Date segmentation which is especially helpful if your goal is to reach out to those site guests who are already signed up on your site. It makes it simple to engage them based on a particular event, sale, or holiday.
These more specific breakdowns for keyword segmentation are especially helpful for e-commerce sites, as they make it easier to engage both new and returning guests.
Keyword segmentation is a useful approach that can take your website to the next level. Yes, it will take a bit of time and effort but in the end, it can help you stand out from the competition. So, what are you waiting for? Plan out some time to determine how to strategically implement keyword segmentation into your SEO approach.
Not sure you are ready to tackle keyword segmentation on your own.? The Page Progressive team knows how to take your website to the next level. We can help you determine what your website needs to help it stand out from the crowd, improve its SERP rank and be sure the keywords you are using are the best ones for your website and industry. Contact us today to get started.