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  1. Top 7 Reasons Your Prospects Can’t Find Your Website

    Your website is your online calling card. Sure, people still use business cards, but if a company doesn’t have a website, it is missing out on a valuable resource to produce interest and revenue. However, just having a website is not enough. Numerous companies around the globe have websites that are merely holding a spot on the Web. This may be unintentional in that the company truly thinks they are doing all the right things. Or perhaps, it is intentional because the company has a site that is a slow work in progress.

    If you feel like your website falls into the first category, it is wise to step back and determine why your website is not getting the traffic you expected or would like to see. Quite often, you need to make changes so that people are not just finding your website but are engaging and purchasing from it as well.

    However, before addressing why your site may not be getting the attention you wanted, consider this:

    Your website may be website is attracting the wrong audience. These people are not likely to make any type of purchase due to finding your site by using search terms that are not the most effective for your business and thus attract the wrong demographic or interest group. This “confusion of search terms,” whether due to your choice or theirs, can be corrected-at least on your side- by improving your site’s web content and structure.

    Once this issue is addressed, it is time to improve your website and make it more inviting.

  2. Keyword Segmentation: A Better Way to Approach Your SEO

    Most people know that your website’s keywords play a large role in how well your website ranks on a search engine results page (SERP). Consequently, people often choose these words with care, perhaps after some A/B testing to see what words perform the best and make sure to use keywords a part of website metadata when working on the backend of the website. But have you ever considered keyword segmentation?

  3. Create an SEO Keyword Strategy that Works

    The phrase ‘search engine optimization’ or the knowledge about ‘keywords’ is nothing new. They have been a part of website building for well over a decade. As such, many people walk into a meeting with a website designer or developer and eventually ask a question regarding keywords or SEO. However, while many people may toss these words around with ease, they don’t truly understand what they mean or what goes into crafting an effective SEO keyword strategy.

    If you have heard of SEO or keywords but don’t fully understand what that means- no worries! SEO uses words specific to your industry/business (keywords) to help improve your website thus improving the quality and quantity of website traffic. SEO keywords are chosen to accomplish this improvement organically (unpaid) versus using a paid approach.

    But there is a bit more to SEO keywords than simply integrating them into your site’s content. To be truly successful, you need to have a well-crafted SEO keyword strategy.

  4. 8 Ways to Use Google Trends for SEO

    By now, nearly anyone with a website knows what search engine optimization (SEO) is and how important it is. But, have you heard of the Google Trends Tool? If not, then now is a great time to learn what it is and how to make it work for you and improve your SEO.

    What is Google Trends?

    We all know that Google has a myriad of tools that can be utilized to improve our web experience, but how many of these tools are you taking advantage of to benefit your website? If one of them is not Google Trends, then now is the time to start using it.

    Originally introduced in 2006, Google Trends has gone through several iterations with the most recent one being in 2018. It is a free tool providing information on specific search terms, based on their popularity, and how they are being used YouTube and Google. When you use this tool, you will know what is trending, be in touch with local search trends and know what the popular topics and subtopics are within an industry or theme.

    Having this type of knowledge can help you tailor your website and social media activity so that you rank higher in search engine results.

  5. 10 Reasons Your Website Isn’t Getting Enough Traffic

    Having a website that isn’t getting much traffic is like having a driver’s license without having a reliable vehicle. You have the ability to go somewhere, but not the means with which to do it.

    We all know the value of having a website – after all, it is one of the best ways to attract new clientele and let them know who you are and what you have to offer. But, there’s more to the process than merely having a website- you also need to have website traffic. So, what could be the causes of your website getting less traffic than you expected.

  6. Business Internet Marketing – DIY versus Hiring a Team

    Being successful in today’s world of business is much more involved than it once was. Gone are the days where business meetings, networking, TV/radio commercials, and sending out flyers were enough to grow a business. Today’s businesses must also incorporate aspects such as PPC (pay-per-click) advertising campaigns, social media, SEO, and others in order to be found in web searches. 

    And while most businesses of today recognize that these additional elements are necessary, many of them are stumped as to how to implement them within their marketing strategy, if they even have a marketing strategy. Some either ignore these strategies altogether, others hire someone younger with the assumption that they will know how to implement various new technologies or they reach out to a team of professionals to take on tasks such as social media management and marketing, PPC, web design, SEO, etc.

  7. Benefits of SEO

    SEO Versus Google Ads – What Works the Best?

    Which is better – investing in SEO or Google Ads? While it might seem like a very simple question, there is no such thing as a simple answer. In fact, according to a recent report based on just over 1,000 marketing professionals and business owners whose both organic and paid search tactics the results were nearly tied. 

    More than three quarters said both were effective, however, if forced to pick just one, 36% lean towards SEO and 64% opt for Google Ads.  Some of the criteria each of the approaches were based included effectiveness, benefits, importance, simplicity and cost.  However, it should also be noted that a separate survey found that only 30% of Small Business Owners had an SEO strategy. When done well, the cost of SEO and using Google Ads are typically about the same if you have to hire an agency to perform the SEO and a writer to develop all your content each week.

    So, when it comes to choosing to focus on SEO or Google ads, how do you determine where to put your efforts? The short answer is most businesses should be implementing both strategies. Each strategy has advantages and disadvantages over the other. But assuming you only have the resources to pursue one strategy first, let’s take a few minutes to compare and contrast the two.

  8. EAT - Google Ranking

    E-A-T-ing to Boost Your Website’s Google Search Ranking

    You have likely spent time and money on building and optimizing your website. It may have pictures, a blog, perhaps a shopping cart feature, and an assortment of other plugins and elements that are designed to improve your web search ranking. But, in spite of all you have done, it is still not gaining as much search traffic as you would like.

    This can be frustrating, and even a bit depressing. After all, your goal is to be on page one of search results. So, what are you to do?

    In a word – E-A-T.

    No, we don’t mean that you should grab a carton of ice cream or a plate of pasta and eat away your web troubles. Rather, E-A-T is an acronym that has to do with improving your Google search ranking.

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