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  1. Small Business SEO Checklist

    How many of these statements resonate with you?

    • Your website is getting minimal traffic.
    • The conversion rate has a lot of room for improvement.
    • Your website doesn’t show up in search results, even if your keywords are used.
    • Your website isn’t responsive.
    • You haven’t secured your website with HTTPs.
    • Your site has a poor user experience.
    • You site isn’t ranking like your competition.

    If even a few of these statements sound familiar, then it may be time to secure the services of a competent Search Engine Optimization (SEO) team. But how do you know who to hire? With just a quick web search, a myriad of consults show up- all claiming to take your website to the first page of results.

  2. 11 Techniques to Improve Your Website’s Search Engine Ranking

    Perhaps you recently redesigned and rewrote your website. Will your site suddenly shoot to the top of a web search? While the redesign may certainly benefit your company, that doesn’t guarantee you will be boosting your web presence. Rather, there are many ways to improve your standing in search engine ranking.

    Even if you are just setting up your first company website, you know being in the top spot(s) is important. However, you must remember that ranking better is relative. After all, moving from page 6 to page 3 is still an improvement.

    If you have looked at your first quarter numbers, and want to do more, then there’s no time like the present. We have a long list of action items from which to choose. But before you begin, take a few minutes to decide what you wish to accomplish, how much time or money you have to invest, and how much knowledge you have of search engine optimization (SEO). Once you narrow down these answers, you are ready to get started.

  3. Top 7 Reasons Your Prospects Can’t Find Your Website

    Your website is your online calling card. Sure, people still use business cards, but if a company doesn’t have a website, it is missing out on a valuable resource to produce interest and revenue. However, just having a website is not enough. Numerous companies around the globe have websites that are merely holding a spot on the Web. This may be unintentional in that the company truly thinks they are doing all the right things. Or perhaps, it is intentional because the company has a site that is a slow work in progress.

    If you feel like your website falls into the first category, it is wise to step back and determine why your website is not getting the traffic you expected or would like to see. Quite often, you need to make changes so that people are not just finding your website but are engaging and purchasing from it as well.

    However, before addressing why your site may not be getting the attention you wanted, consider this:

    Your website may be website is attracting the wrong audience. These people are not likely to make any type of purchase due to finding your site by using search terms that are not the most effective for your business and thus attract the wrong demographic or interest group. This “confusion of search terms,” whether due to your choice or theirs, can be corrected-at least on your side- by improving your site’s web content and structure.

    Once this issue is addressed, it is time to improve your website and make it more inviting.

  4. Keyword Segmentation: A Better Way to Approach Your SEO

    Most people know that your website’s keywords play a large role in how well your website ranks on a search engine results page (SERP). Consequently, people often choose these words with care, perhaps after some A/B testing to see what words perform the best and make sure to use keywords a part of website metadata when working on the backend of the website. But have you ever considered keyword segmentation?

  5. Create an SEO Keyword Strategy that Works

    The phrase ‘search engine optimization’ or the knowledge about ‘keywords’ is nothing new. They have been a part of website building for well over a decade. As such, many people walk into a meeting with a website designer or developer and eventually ask a question regarding keywords or SEO. However, while many people may toss these words around with ease, they don’t truly understand what they mean or what goes into crafting an effective SEO keyword strategy.

    If you have heard of SEO or keywords but don’t fully understand what that means- no worries! SEO uses words specific to your industry/business (keywords) to help improve your website thus improving the quality and quantity of website traffic. SEO keywords are chosen to accomplish this improvement organically (unpaid) versus using a paid approach.

    But there is a bit more to SEO keywords than simply integrating them into your site’s content. To be truly successful, you need to have a well-crafted SEO keyword strategy.

  6. 8 Ways to Use Google Trends for SEO

    By now, nearly anyone with a website knows what search engine optimization (SEO) is and how important it is. But, have you heard of the Google Trends Tool? If not, then now is a great time to learn what it is and how to make it work for you and improve your SEO.

    What is Google Trends?

    We all know that Google has a myriad of tools that can be utilized to improve our web experience, but how many of these tools are you taking advantage of to benefit your website? If one of them is not Google Trends, then now is the time to start using it.

    Originally introduced in 2006, Google Trends has gone through several iterations with the most recent one being in 2018. It is a free tool providing information on specific search terms, based on their popularity, and how they are being used YouTube and Google. When you use this tool, you will know what is trending, be in touch with local search trends and know what the popular topics and subtopics are within an industry or theme.

    Having this type of knowledge can help you tailor your website and social media activity so that you rank higher in search engine results.

  7. 10 Reasons Your Website Isn’t Getting Enough Traffic

    Having a website that isn’t getting much traffic is like having a driver’s license without having a reliable vehicle. You have the ability to go somewhere, but not the means with which to do it.

    We all know the value of having a website – after all, it is one of the best ways to attract new clientele and let them know who you are and what you have to offer. But, there’s more to the process than merely having a website- you also need to have website traffic. So, what could be the causes of your website getting less traffic than you expected.

  8. Business Internet Marketing – DIY versus Hiring a Team

    Being successful in today’s world of business is much more involved than it once was. Gone are the days where business meetings, networking, TV/radio commercials, and sending out flyers were enough to grow a business. Today’s businesses must also incorporate aspects such as PPC (pay-per-click) advertising campaigns, social media, SEO, and others in order to be found in web searches. 

    And while most businesses of today recognize that these additional elements are necessary, many of them are stumped as to how to implement them within their marketing strategy, if they even have a marketing strategy. Some either ignore these strategies altogether, others hire someone younger with the assumption that they will know how to implement various new technologies or they reach out to a team of professionals to take on tasks such as social media management and marketing, PPC, web design, SEO, etc.

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