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  1. Website, SEO, Analytics

    5 Metrics to Monitor the Search Health of Your Website

    Increasingly, we’re hearing from clients and prospects who are seeking help with optimizing the online search results for their business website. Search engine optimization (SEO) is an essential part of successful online marketing.

    Interested in knowing more about SEO? Check out our July post on the topic.  

    Once initial SEO measures are in place, it is important to monitor your results going forward. Doing so will keep you informed about what is and is not working and help you identify early-stage problems – like a “healthcare” check-up for your website. Each time you monitor your results, you will have information to help you make adjustments for maintaining or improving your search results.

  2. eCommerce

    WooCommerce for iPhone: App Now Available

    Do you operate an online store with WooCommerce? We work with a number of businesses that are successfully operating e-stores using this WordPress plugin.

    That’s why we are pleased to share the good news that WooCommerce has released its new iPhone App.

    Now iPhone and iPod users with a WooCommerce e-store can easily stay connected to their store on the go.

  3. Increasing web traffic

    5 Social Media Sharing Guidelines for Doubling Your Web Traffic

    Have you jumped into the world of content marketing or blogging? Small business owners who have been hanging around us for awhile have likely heard about the benefits of posting new content regularly on their websites, with blogging being one way to accomplish this. Last year, we published an introduction to content marketing and its importance for small businesses as well as follow up posts on strategy and tips for busy business owners.

    If you’re publishing regular content on your site, then you want to get as much mileage as possible from that content. (We know the time and effort it takes!)  We recently found a KISSmetrics post that addresses this subject, providing advice on using social media to do just that, and we dedicate this post to sharing their insights.

  4. Google Places Helps Customers Find Your Business

    Where do you turn when you’re looking for a local business? Chances are you pull up Google and search either by business name or service. Gone are the days when you turn to the big Yellow Pages phone book stored on a shelf.

    Google Places is the new ”Yellow Pages.” This is particularly good news if you are a small business owner (especially one with a brick-and-mortar location) because Google Places listings are free. By simply claiming your listing and keeping it updated, you help customers and prospects find your business – both virtually and physically.

  5. Online Security: Are Your Passwords Working for You?

    Word about the Heartbleed bug spread widely and quickly, prompting many of us to change our passwords on numerous log-in sites. Have a tough time remembering all your passwords? Begrudge the time and effort it took to make the changes?

    Protecting online data is an ongoing concern, and changing passwords routinely is a practice that would serve us all well. There has been talk of instituting an annual Change Your Passwords day, but a once-a-year change is probably not enough to alleviate the concern. Hackers, leaks, security fails and program vulnerabilities are part of our wired landscape.

  6. 12 Social Media Tips from the Pros

    Has scanning the available training resources for social media left you overwhelmed and wondering where to begin? There seems to be an endless supply of books, blog posts, videos, workshops and webinars addressing the “how to’s” of social media for small business. At Page Progressive, we strive to simplify internet marketing — including social media — for our small business and non-profit clients. So, we’re dedicating this post to 12 social media tips from the pros featured recently on a Hootsuite webinar.

    Social media marketing gurus Peg Fitzpatrick and Guy Kawasaki focused their comments on the “four kings” – Facebook, Google+, Pinterest and Twitter. Here are the highlights:

  7. Use the Google Analytics Goals Tool To Improve Your Bottom Line

    Is your website working for you? How do you know? Setting and measuring specific goals are essential for tracking and improving your site’s success. While page ranking on search engines is one basic element for success, it is not the only one. A high ranking boosts visibility, exposure and traffic — but what happens once visitors find your site? Do they become customers or share your site with new prospects?

  8. 9 Online Reputation Monitoring Tools Anyone Can Use

    With the reputation and success of your business at stake, it pays to keep an eye on what others are saying about you online. In follow up to our previous post on this topic, here is an introduction to 9 “do it yourself” reputation management tools:

    • Alerts: Both Google and Yahoo allow you to set up alerts for specified search terms, delivered to you by email or feed reader. Choose the type of content you want searched (blogs, news, videos, etc.) and the frequency you want the alert sent (weekly, daily or immediate). Both sites provide a preview of your search results before you create the alert.
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