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  1. pinterest marketing

    Pinterest Marketing: “Buy It” Pins Coming Soon

    Now is a good time to take a serious look at marketing with Pinterest – if you’re not one of the 500,000 or more businesses already doing so. Later this month, Pinterest will introduce “Buy it” pins – available for direct sales by businesses using Shopify or Demandware for online commerce.

    Initial “Buy it” pins, expected at the end of June, will operate on iPhone and iPad. Later phases of the roll-out are planned for Android and desktop shoppers.

    For businesses, this new development adds to the already popular appeal of Pinterest.

  2. internet marketing, Raleigh, N.C.

    Web Design: 6 Fundamentals of Customer-Centric Sites

    Is your website designed with your customers in mind?

    In his book The Invisible Computer, Donald A. Norman writes: “Quality only comes about by continual focus on, and attention to, the people who matter: customers.”

    Norman, an advocate of designing products based on the needs and wants of the end-users, is credited with coining the term “user experience.” Now a buzzword in web design circles (and others), it has its own acronym: UX.

  3. email marketing Raleigh

    6 Must Haves for Successful Email Marketing

    Two out of three consumers have purchased a product or service online as a result of receiving an email marketing message, according to a research study by the Direct Marketing Association. The same study found the return on investment (ROI) of an effective email marketing campaign to be 4300 percent.

    Statistics like these prove email marketing is a viable option for promotional communications. In a study by Merkle, 74 percent of consumers indicated a preference for email as a means to receive promotional offers.

  4. ecommerce, photography, Raleigh NC

    WooCommerce Introduces Tool for Photographers

    Using WooCommerce for selling photographs online has taken a leap forward with the introduction of its new Photography extension.

    WooCommerce is one of the leading eCommerce plugins for sites built with WordPress. The new Photography extension adds custom capabilities making the platform more user-friendly for photographers selling their images online.

  5. How Accessible is Your Website?

    Is your site fully accessible to individuals with disabilities?

    In March 2014, the U.S. Justice Department ordered subsidiaries of H&R Block to take specific actions to ensure individuals with disabilities have full access to its online information and services. The department acted in the interest of a lawsuit filed against the company in Massachusetts by the National Federation of the Blind, alleging violation of the Americans with Disabilities Act (ADA).

  6. web design, e-commerce, Raleigh NC

    New Year Brings Tax Changes for Digital Business with EU Customers

    Beginning January 1, online business with consumers in the European Union (EU) is subject to new Value-Added Tax (VAT) rules. If EU-based customers purchase digital goods from your business, this tax change affects you — regardless of where your company is based.

    Examples of digital goods are downloadable or electronically transmitted e-books, stock images, music files, software, video footage and training manuals.

  7. web design, Raleigh NC

    Don’t Miss Out! Get Results with Video on Your Website

    Online video is a hit! It’s popularity has some sources calling YouTube the web’s “second search engine.” Then there are stats like these from a study by Animoto (described in this Search Engine Watch post):

    • 94 percent of consumers watched an online video in the previous week
    • 76 percent of smartphone owners watch videos at least once a week from their phones
    • 73 percent of consumers indicated being more likely to buy a product or service after watching an explanatory video

    In addition, using video on websites is frequently cited for sales conversion impacts of 80 percent on up. (Here’s a link to one such a source. )

  8. Internet Marketing, Raleigh NC

    WooCommerce & Stamps.com: Simplify Your Shipping

    Save time and money on shipping this holiday season with the new WooCommerce Stamps.com extension — an option worth considering by anyone operating an online store.

    Here’s what you can do with this new extension:

    • Print U.S. Postal Service labels at your home or office
    • Offer more affordable shipping and insurance rates to customers. (Get postage discounts with no minimum volume.)
    • Automate much more of the postage/shipping process
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