Are traffic and engagement on your website less than you hoped for? How are you marketing it? Internet marketing is the umbrella term referring to many avenues for promoting your business online. It includes search engine optimization (SEO), social media, email marketing and more, tactics that drive traffic to your website and engage visitors’ attention once they arrive.
Anyone creating a business website has probably wondered: If I build it, will ‘they’ come? (like the question made famous in the movie Field of Dreams). Getting targeted traffic to your site is an essential for success of any online endeavor — and SEO (search engine optimization) is a primary means of accomplishing it.
According to the Wikipedia entry for SEO, the concept has been around since the mid-1990s. (The history of SEO on this page makes an interesting read!) Over the years, both website development and SEO have increased in complexity. But the goal of search engines and the process that drives them remain the same: to provide the most relevant and useful results to a searcher’s query.
Hopeful entrepreneurs start up thousands of new eCommerce businesses every day. Nine out of 10 of the online ventures will not survive the first year. What makes the difference between eCommerce success and failure? For anyone with an online business or considering one, here’s our list of the top 11 must haves and excerpts from the online ‘buzz’ about them. Also check out Mailchimp’s article on how to start an online store.
1. A Niche Market
“Most people who are just starting out make the mistake of looking for a product first, and a market second. To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results.” Entrepreneur.com
Gone are the days when building a website required knowing or learning HTML code. Now there are options galore including Content Management System (CMS) choices such as WordPress and Joomla and free ‘builders’ such as Squarespace, Weebly and Wix.
Given this landscape, when creating a new site, how do you decide between ‘do it yourself’ (DIY) options and hiring a professional? Both are valid methods that should be weighed based on your particular situation and budget. When deciding, consider these dangers of the DIY route:
Ever wonder why a hacker would be interested in your website? Think your site is too small or ‘insignificant’ to be hacked?
It is not uncommon to think a ‘small’ site is immune to malevolent hackers. But the truth is that no site is immune, and small sites are just as likely to fall victim to the attacks as larger ones.
Knowing some basic information about hacking and how to protect your site is the first step to decreasing your security risk. Here are answers to some common questions about site security:
Businesses of all sizes have a valuable resource right at hand for improving the success rate of their products and services — yet many often never tap into it. What is it? Customer feedback.
Recently, Website Magazine featured an article by Kevin Dunne entitled, “Check Your Ego: How to Avoid Killing Customer Feedback,” which addresses the importance of hearing from and listening to your customers.
“To succeed in a fast-paced world with increasing customer expectations, development teams need agility. Agility means adapting product to customer, and that agility can only come from visibility into what the customer really wants,” writes Dunne.
Have you typed a term into Google search on your phone recently? If so, you’re in good company – as some estimates say more than six out of every 10 Google searches are mobile. If you’ve been in the six or seven, did you find what you were looking for? Did your search results provide a link to a relevant, mobile-friendly site, one that could be viewed easily on your phone?
Google wants to ensure its mobile users are getting “friendly” results. Consequently, in 10 days the company will institute a significant change in how it ranks pages in mobile searches.