Today’s society is vastly different from what it was as few as 10 years ago. If you haven’t already noticed this, then think about how many times a day you send an e-mail, answer a text, log on to a social media site or hop on the web using your smartphone. Most likely, you do each of these activities multiple times daily. Just as communication between people has changed, so has the way advertising and marketing is done.
And, while the majority of enterprises have adapted with the times there are still those who have not. One of these groups is the church. In fact, studies have shown that nearly 25% of churches do not have a website and that many of those who do have a website, have an antiquated site that has content severely out of date (i.e. last post was 2-3 years ago). Sadly, church websites are often boring, uninviting and “too churchy.” However, a church website does not have to be bland, nor should it only appeal to the needs of your congregation. Rather, there are specific elements a church website should and should not contain. Here we will discuss some of those elements.