By now, we have all heard the phrase “content strategy.” You may even have an idea of what it is and how it affects your business. But if you have not given content strategy any real thought then 2020 is a great time to do so.
Did You Know….
- Studies show that product/service assessment takes buyers about 90 seconds.
- When that same shopper is looking to buy online, that number is reduced to 8 seconds – 94% of those impressions are influenced by the website design.
- More startling, is that when shopping online, your product is not just judged for what it is but 75% of users judge your brand credibility based on your website design.
Consequently, it is vital that you have a website design that commands the attention of your site guests, so that you can maximize user engagement.
It might be hard to believe, but Christmas is but 10 weeks away. Consequently, now is the time to step up your marketing plan – after all, a recent survey found that 35.5% of shoppers will begin their holiday shopping before Thanksgiving. So, if you have not yet begun a marketing campaign, then now is the time to do so.
Of course, as you begin your 2018 marketing plan, there are a variety of things to keep in mind. The following tips are from WooCommerce, Entrepreneur, and other reliable web sources.