Have you searched for your name and business on Google and reviewed the results lately? Are you monitoring and managing your online reputation? What others are saying about you online can have a great impact on your business. In fact, it could have more impact than anything you have posted yourself (on your website, ads, social media, etc.)
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A brand new year is just around the corner. Are you prepared to make the most of the 365 days it offers? We’ve collected advice from around the web and compiled it here for your consideration as you finalize plans for 2014.
1. Review your 2013 goals. Which ones did you meet? Which ones did you fail to meet despite your best intentions? What will you carry over to 2014, and what will you leave behind? Set action-based goals for the new year, assigning start-by and finish-by dates to each of them.
“Black Friday” is only one week away. Are you ready for the holiday shopping season? Could your business use a boost from the biggest shopping time of year?
For anyone still considering last minute marketing for the holidays, here are 12 tips:
- Competition for customers’ attention is never more fierce than during the holidays. To help cut through the clutter, create a consistent message and repeat it in numerous channels: email, text messages, website posts, holiday cards, social media, etc.