What’s so special about a company’s brand? More personally, what does your company brand say about you, your products and your services? Today’s society is no longer swayed by a good commercial or a mediocre product. Today’s informed consumer is looking for a company that they can trust, and they have many tools available to determine where to buy from, such as social media or online reviews.
“It is now 44 years since the first email was sent and its hard earned status as one of the strongest weapons in the marketer’s arsenal shows no signs of diminishing,” reads the Direct Marketing Association (DMA) National Client Email Report 2015.
How is this weapon working for your business? Are you ready to take it to the next level?
For small business email ‘power users,’ there’s a new tool available – MailChimp Pro. Designed with small businesses in mind, it’s targeted to those with lists of 50,000 or more who want to ramp up their email campaign results to grow their business.
Businesses of all sizes have a valuable resource right at hand for improving the success rate of their products and services — yet many often never tap into it. What is it? Customer feedback.
Recently, Website Magazine featured an article by Kevin Dunne entitled, “Check Your Ego: How to Avoid Killing Customer Feedback,” which addresses the importance of hearing from and listening to your customers.
“To succeed in a fast-paced world with increasing customer expectations, development teams need agility. Agility means adapting product to customer, and that agility can only come from visibility into what the customer really wants,” writes Dunne.
Where do you turn when you’re looking for a local business? Chances are you pull up Google and search either by business name or service. Gone are the days when you turn to the big Yellow Pages phone book stored on a shelf.
Google Places is the new ”Yellow Pages.” This is particularly good news if you are a small business owner (especially one with a brick-and-mortar location) because Google Places listings are free. By simply claiming your listing and keeping it updated, you help customers and prospects find your business – both virtually and physically.