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  1. Website, SEO, Analytics

    5 Metrics to Monitor the Search Health of Your Website

    Increasingly, we’re hearing from clients and prospects who are seeking help with optimizing the online search results for their business website. Search engine optimization (SEO) is an essential part of successful online marketing.

    Interested in knowing more about SEO? Check out our July post on the topic.  

    Once initial SEO measures are in place, it is important to monitor your results going forward. Doing so will keep you informed about what is and is not working and help you identify early-stage problems – like a “healthcare” check-up for your website. Each time you monitor your results, you will have information to help you make adjustments for maintaining or improving your search results.

  2. SEO Optimize Search Results

    SEO: 6 New “Rules of the Game”

    When thinking about SEO (Search Engine Optimization), many people immediately think of keywords – using certain designated words frequently throughout a website in order to be picked up in searches for those words. Several years ago, this practice was a primary way to optimize a website – but search has changed (led primarily by Google, the largest and most frequently used search engine). Keywords still play an important role but in a different way.

    Staying up-to-date on SEO is essential for  increasing, even maintaining, traffic to a website – but it can be a challenge as the “rules of the game” are continuously changing. Here’s a look at 6 current factors for optimizing a site.

  3. Use the Google Analytics Goals Tool To Improve Your Bottom Line

    Is your website working for you? How do you know? Setting and measuring specific goals are essential for tracking and improving your site’s success. While page ranking on search engines is one basic element for success, it is not the only one. A high ranking boosts visibility, exposure and traffic — but what happens once visitors find your site? Do they become customers or share your site with new prospects?

  4. How To Manage Your Online Reputation

    Have you searched for your name and business on Google and reviewed the results lately? Are you monitoring and managing your online reputation? What others are saying about you online can have a great impact on your business. In fact, it could have more impact than anything you have posted yourself (on your website, ads, social media, etc.)

  5. Goodbye Keyword Tool, Hello Keyword Planner

    Looking for Google’s Keyword Tool? You won’t find it. The search giant has replaced the well-known, frequently used search engine optimization (SEO) research tool with its new Keyword Planner.

    The Planner combines features of the previous Keyword Tool with the AdWords Traffic Estimator — both of which were general purpose tools. The primary focus of the Keyword Planner is making it easier for advertisers to create Pay-Per-Click (PPC) campaigns. With its “wizard” type interface, one article on SearchEngineLand calls it “an ultimate AdWords campaign building workshop.”

  6. Social Media and SEO: What you need to know

    Social media is definitely influencing how information is found online and buying decisions are made. Here are some interesting statistics to consider:

    • 72 percent of all internet users are now active on social media
    •  The +1 button on Google+ is used 5 million times per day
    •  Twitter was the fastest growing network with a 44 percent growth from 2012-2013
  7. Search Engine Optimization - Raleigh NC

    10 Reasons Google Plus Can Improve Search Results for your Business

    Online marketing gurus are blogging, posting and tweeting about the benefits of using Google Plus (Google+)  for business. To follow up on our previous post, we compiled this list of “selling points” from credible sources including Socialmediatoday.com and Searchmetrics.

    • Google treats Google+ content like a webpage. Your posts are indexed and shown in Google search results immediately, aiding your page rank.

  8. 10 Ways to Get Noticed with Google Plus

    The way sites are found on the Web has changed significantly in recent years. Search engine optimization or “SEO,” a term that refers to how sites are found in online searches, is now more socially driven and is likely to become moreso thanks to Google Plus (Google+). We recommend building a following on Google+ as an integral part of your online strategy as we expect it will play an increasingly important role in internet marketing going forward.

    Since using Google+ to its full potential can be game changer for business, we are providing this post as an orientation to the social platform. Here are 10 things you need to know:

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