menu

seo

  • Categories

  • Subscribe:

    Get our blog’s monthly recaps!

  1. Create a Strategy to Maximize Return on Your Content

    In today’s marketplace, customers report being nearly 60 percent through the purchase decision process before ever talking with a sales rep. That’s a finding of The Digital Evolution of B2B Marketing, a January 2013 research report by Google and CEB.

    Online information is more influential in buying decisions than ever before, which is why we’re hearing so much about content. It’s an integral part of the marketing strategy for B2B and many B2C businesses. Effective content marketing can build brand loyalty as well as sales leads and conversions, and at a lower cost than traditional marketing methods.

  2. Content Marketing Can Bring More Business Your Way

    High quality content has always been an important element in a company’s website and internet marketing strategy. But with recent updates to search engine algorithms, the importance has increased. Valuable and regularly updated content on your site is a signal to search engines — as well as existing and prospective customers — that your company is active and relevant in your industry.

    Using content to increase web traffic, awareness, leads and sales, known as “content marketing,” has generated a lot of buzz online – and for good reason.

  3. Ways to Leverage Facebook Graph Search and EdgeRank to Your Advantage

    Today’s post has been contributed by guest author, Eric Taylor of Qwaya. The ideas expressed here do not necessarily represent those of Page Progressive. By publishing this post, we are not endorsing the product with which the author is affiliated.

    Oh, Facebook! It sure seems quite simple to look at it, an understated elegance if you will. But once you lift up the hood, it’s like a small engine mechanic looking at the electrical intricacies of a Mercury probe. Don’t fret, though; aspects of Facebook like EdgeRank and Graph Search only appear to be complicated. Once you get through some tech jargon, you’ll find that it’s really just a type of site-contained SEO.

  4. 11 Tips for Using Social Media to Help Potential Customers Find You

    “Ready or not, here I come!” As in the classic children’s game Hide and Seek, someone is looking for you – are you ready? Can customers find your business in the “social” marketplace?

    There are countless tools for promoting your business – from T-shirts, pens and business cards to billboards and local event sponsorships. Online, there are websites, landing pages, search engine optimization (SEO), pay per click ads and, now, social media.

    Yes, the online world has gone “social.” With increasing numbers of users on these platforms every day (across age ranges!), it appears they are here to stay. Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest are among the most popular. Each of these provides new opportunities for your customers to “find” you (and for you to find them) every day.

  5. Optimize Your Website for a Better User Experience

    Regardless of how wonderful your website is, how much information your site contains or how many landing pages you have, if your website is not designed for an optimal user experience, then people will not spend much time there. As a website and business owner, you don’t want to lose customers because your website was inefficient.

  6. Beware Underhanded Marketing Practices

    blackhatThere are a lot of companies out there offering internet marketing, but just like any industry, there are best practices that are lost on the consumer. Below are some warning signs when working with an internet marketing company:

    1. Guaranteeing the #1 spot on Google. This cannot be done as no one controls Google’s algorithm. A company that promises the top spot is either using unethical SEO measures or  ranking you for a long keyphrase with very little competition in order to trick you into “amazing” results.
    2. Requiring a one-year contract, often with a multitude of restrictions and references to proprietary information if you ask for more information about what work is really being done on a monthly basis.
    3. Having a contract that is unclear about how and what they are doing to promote your business. Like any contract, do not sign it until you fully understand what is being done. In fact, you may wish to get a copy of the contract and have someone you trust, that understands the Internet, explain the contract to you. If you don’t understand the language used, you won’t know for sure if, or how, they are doing their job.

  7. Hiring Internet Marketing Consultants: Choose Wisely!

    marketingHave you ever hired a company to do link building, SEO, PPC or other forms of Internet marketing, and months later realized that despite much time and money invested that your website page ranking has not improved, or perhaps, it spiked for a time, but then dropped significantly? If so, then you are not alone! In fact, many companies have been taken advantage of by Internet marketing businesses, which they hired to help them to increase their Web presence.

  8. How to Build Your Internet Presence

    As a business owner, you recognize that it is vital that you get the word out about your company. Perhaps, you take out ads in the paper, have a coupon in those monthly coupon mail-outs or even have a paid spot on television or radio. These can all be effective. But what about the Internet? Do you realize that one of the most effective things you can do to build brand awareness for your company is by using the Internet? In fact, as more than 70% of the population uses the Internet to locate businesses and products, it is vital that you think about what you can do to promote your business online.

« Previous EntriesNext Entries »