Thousands of decisions are involved in creating a website. Among the decisions are choices of format, images, color and type — just to name a few. Each design element works in conjunction with all the others to create an overall impression. Therefore, making wise choices is imperative for a professional site that achieves the desired result.

In this post, we will take a look at one element — typography — and the decisions that go into using it effectively. A post on creativebloq.com defines typography as: “the art of arranging type into a legible, aesthetically pleasing and design-appropriate layout.”