websites

  1. SEO, websites, Raleigh, NC

    SEO Success: 7 Elements That Help Search Engines Work for You

    Anyone creating a business website has probably wondered: If I build it, will ‘they’ come? (like the question made famous in the movie Field of Dreams). Getting targeted traffic to your site is an essential for success of any online endeavor — and SEO (search engine optimization) is a primary means of accomplishing it.

    According to the Wikipedia entry for SEO, the concept has been around since the mid-1990s. (The history of SEO on this page makes an interesting read!) Over the years, both website development and SEO have increased in complexity. But the goal of search engines and the process that drives them remain the same: to provide the most relevant and useful results to a searcher’s query.

  2. eCommerce webites, raleigh, nc

    WooCommerce improves speed with “Dashing Dolphin” upgrade

    WooCommerce released its latest upgrade, version 2.5 – dubbed the “Dashing Dolphin,” in January.

    Here’s how the WooThemes product release announcement describes the new features:

    This latest version focuses on getting the store itself to run quickly and is aptly named Dashing Dolphin.

    We made several changes under the hood that improve the speed of your store.

    First, we improved how WooCommerce knows who is on the site and what they have in the cart, known as a session handler. … We’re now storing less temporary data in the database, which speeds up every page load.

    Several pages in the backend were improved, such as the tax settings screen. For store owners that collect taxes in a lot of regions, this screen will both save and load much faster.

  3. internet marketing, Raleigh, N.C.

    7 Key Components of Strategic Internet Marketing

    Are your customers and prospects finding you online? Nine out of 10 consumers will research products and services online before making a purchase, phone call or reservation. And three out of five will complete their shopping online.

    Businesses are increasingly depending on their web presence for both marketing and sales. Those who are most successful have a strategic plan, identifying their target markets, specifying the online channels to reach them, setting goals, etc.

    Consistent with the ever-changing landscape of the internet, new tools and tactics for marketing and sales can seem to pop up overnight. For those operating a small business, it can be overwhelming to stay informed of the latest best practices. So we’ve compiled this list of key components for consideration in your 2016 internet marketing plan.

  4. ecommerce websites, Raleigh NC

    Selling Subscriptions? Check out the WooCommerce Tool Upgrade

    Subscriptions have gone digital, extending the term well beyond traditional newspapers and magazines. Many businesses are finding the ‘subscription’ model lends itself well to generating recurring sales and revenue.

    Businesses like Birchbox (beauty products), Blue Apron (make-at-home meals), and Dollar Shave Club (men’s razors) serve hundreds of thousands of customers per month through subscriptions, according to an Inc. Magazine article. But success is not a shoo-in.

    “You can’t just convert to a subscription business and expect your revenue to grow,” Michael Dubin, CEO of Dollar Shave Club, tells the magazine’s reporter. “Is the subscription an enhancement for your customer? If not, then don’t do it.”

  5. Websites, DIY, Dangers

    6 Dangers of “Do It Yourself” Websites

    Gone are the days when building a website required knowing or learning HTML code. Now there are options galore including Content Management System (CMS) choices such as WordPress and Joomla and free ‘builders’ such as Squarespace, Weebly and Wix.

    Given this landscape, when creating a new site, how do you decide between ‘do it yourself’ (DIY) options and hiring a professional? Both are valid methods that should be weighed based on your particular situation and budget. When deciding, consider these dangers of the DIY route:

  6. Wordpress websites, Raleigh NC

    WordPress Site Security Basics Everyone Needs to Know

    Ever wonder why a hacker would be interested in your website? Think your site is too small or ‘insignificant’ to be hacked?

    It is not uncommon to think a ‘small’ site is immune to malevolent hackers. But the truth is that no site is immune, and small sites are just as likely to fall victim to the attacks as larger ones.

    Knowing some basic information about hacking and how to protect your site is the first step to decreasing your security risk. Here are answers to some common questions about site security:

  7. website design, planning

    Looking Ahead to 2016: 5 Web Design Trends to Consider for the New Year

    Fall is here, along with pumpkin spice everything and thoughts of a new calendar year. Have you started considering what your web presence should look like in 2016? We’ve scanned website trend predictions for 2016 and compiled this post for your consideration and planning.

  8. eCommerce, membership sites

    Membership Site Tools Now Available for WooCommerce

    Does your business plan include offering an online community for clients and customers? Would you like to restrict access to content on your site to a membership community only?

    WooCommerce now offers extensions that help their e-Commerce customers offer and manage memberships and subscriptions. If you use WooCommerce (2.2 or newer) for your e-store and offer memberships (or plan to), these extensions are worth checking out.