Is your website working for you? How do you know? Setting and measuring specific goals are essential for tracking and improving your site’s success. While page ranking on search engines is one basic element for success, it is not the only one. A high ranking boosts visibility, exposure and traffic — but what happens once visitors find your site? Do they become customers or share your site with new prospects?
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Use the Google Analytics Goals Tool To Improve Your Bottom Line
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Goodbye Keyword Tool, Hello Keyword Planner
Looking for Google’s Keyword Tool? You won’t find it. The search giant has replaced the well-known, frequently used search engine optimization (SEO) research tool with its new Keyword Planner.
The Planner combines features of the previous Keyword Tool with the AdWords Traffic Estimator — both of which were general purpose tools. The primary focus of the Keyword Planner is making it easier for advertisers to create Pay-Per-Click (PPC) campaigns. With its “wizard” type interface, one article on SearchEngineLand calls it “an ultimate AdWords campaign building workshop.”
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10 Ways to Get Noticed with Google Plus
The way sites are found on the Web has changed significantly in recent years. Search engine optimization or “SEO,” a term that refers to how sites are found in online searches, is now more socially driven and is likely to become moreso thanks to Google Plus (Google+). We recommend building a following on Google+ as an integral part of your online strategy as we expect it will play an increasingly important role in internet marketing going forward.
Since using Google+ to its full potential can be game changer for business, we are providing this post as an orientation to the social platform. Here are 10 things you need to know:
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10 Ways to Prepare for a Successful Year in 2014
A brand new year is just around the corner. Are you prepared to make the most of the 365 days it offers? We’ve collected advice from around the web and compiled it here for your consideration as you finalize plans for 2014.
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1. Review your 2013 goals. Which ones did you meet? Which ones did you fail to meet despite your best intentions? What will you carry over to 2014, and what will you leave behind? Set action-based goals for the new year, assigning start-by and finish-by dates to each of them.
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12 Last Minute Marketing Tips for the Holiday Season
“Black Friday” is only one week away. Are you ready for the holiday shopping season? Could your business use a boost from the biggest shopping time of year?
For anyone still considering last minute marketing for the holidays, here are 12 tips:
- Competition for customers’ attention is never more fierce than during the holidays. To help cut through the clutter, create a consistent message and repeat it in numerous channels: email, text messages, website posts, holiday cards, social media, etc.
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17 Content Marketing Tips for Busy Business Owners
Content marketing is a useful and effective tool for generating website traffic and sales leads, but the demand of creating content can be heavy for the busy business owner. In a 2012 study by the Content Marketing Institute, more than six out of 10 respondents said their biggest content marketing challenge was “producing enough content.” For everyone who identifies with these survey participants, we have compiled this list of content marketing ideas that can be applied to your websites, blogs and social media.
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Web Design: Answers from the Pros
What makes an effective website? We polled web professionals from North Carolina and beyond to get their answers. In this post, we’re pleased to share their varied opinions on the elements and techniques for building successful sites and the future of the web.
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Protect WordPress with Backups & Malware Scans
Think website hackers and data theft is a only concern for governments and large corporations? Think again. A recent Forbes article online reported that 40 percent of cyber attacks are against companies with fewer than 500 employees. Yet many small and medium-size businesses are not taking adequate security measures to protect their websites.
It is always wise to have systems in place for off-site file backup and malware protection.
