Your website is your business card to the world and, as such, you want it to successfully portray what you do. Whatever your line of work may be, your website needs to tell site guests your story and how you can help them. This “storytelling” may be accomplished through a variety of methods – words, pictures, graphics, video, etc. – all designed to encourage people to choose your services rather than those of your competitors.
So how do you go about creating a website that successfully reaches your target audience? What elements does an effective website include? Is there a special trade secret that needs to be followed? The answers to these questions may vary depending on who you ask; a web designer, a graphics specialist and a writer will have differing points of view – all of them valid.
