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  1. 11 Tips for Using Social Media to Help Potential Customers Find You

    “Ready or not, here I come!” As in the classic children’s game Hide and Seek, someone is looking for you – are you ready? Can customers find your business in the “social” marketplace?

    There are countless tools for promoting your business – from T-shirts, pens and business cards to billboards and local event sponsorships. Online, there are websites, landing pages, search engine optimization (SEO), pay per click ads and, now, social media.

    Yes, the online world has gone “social.” With increasing numbers of users on these platforms every day (across age ranges!), it appears they are here to stay. Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest are among the most popular. Each of these provides new opportunities for your customers to “find” you (and for you to find them) every day.

  2. Is Your Website Tired or Wired?

     

    Your website is your business card to the world and, as such, you want it to successfully portray what you do. Whatever your line of work may be, your website needs to tell site guests your story and how you can help them. This “storytelling” may be accomplished through a variety of methods – words, pictures, graphics, video, etc. – all designed to encourage people to choose your services rather than those of your competitors.

    So how do you go about creating a website that successfully reaches your target audience? What elements does an effective website include? Is there a special trade secret that needs to be followed? The answers to these questions may vary depending on who you ask; a web designer, a graphics specialist and a writer will have differing points of view – all of them valid.

  3. Optimize Your Website for a Better User Experience

    Regardless of how wonderful your website is, how much information your site contains or how many landing pages you have, if your website is not designed for an optimal user experience, then people will not spend much time there. As a website and business owner, you don’t want to lose customers because your website was inefficient.

  4. 10 Must Haves for a Real Estate Website

    Location, location, location! This a perhaps the most well-known phrases in real estate, regardless of whether you are the buyer or the seller. This is because buyers will go from place to place looking for that perfect location for their home or business needs.

    Today, however, the search for the perfect location can be easier, thanks to the Web. With just a few clicks of the mouse, buyers can find the locations they wish to see and, in many cases, sellers can list their property as well. This real estate location system is a huge time saver. Consequently, if you are a real estate agent, it is vital that you have a usable, findable website.

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