3 Things to Look for When Syndicating Content
One of the best ways to market your website and get more traffic and links pointing to it is by writing great articles about your field and then syndicating them. We’re always on the lookout for good places to syndicate content. But there’s so many sites to choose from…how do you know where your time is being well spent? Read on to find out!
We recently ran across a site, Go Articles, that has a good page rank, allows links back to your website (and they don’t use nofollow tags) and is free to post to – the three main things you should look for in an online syndication site.
Google assigns a page rank from 0-10 on all pages on the internet. That score gives you an idea of how well linked that page is. Building your own page rank depends on you getting links from other sites that have a decent page rank, which you can find out by using the Google Toolbar for your browser.
Although it is suspected that you do get some minimal boost to your site for be simply mentioned on another website, but actually getting a link from another site to yours is where the real value is. But, in addition to having a link from a site with a decent page rank, you want to make sure that the link to you does not use the rel="nofollow" tag. That tag basically tells Google not to follow it, therefore removing any "link juice" that you may get from that incoming link. To check a site to see if they use nofollow tags on their links view your page source in a web browser and wade through the jibbersh until you see something like:
What you don’t want to see is this:
<a rel="nofollow" href="http://www.yoursite.com">This is a link</a>
If you do, don’t bother getting a link from there. It’s mostly a waste of your time and you could be spending it at sites with more link "bang for the buck." Read this post for more on link building.
There are plenty of places to pay to syndicate articles or post press releases, but in our experience the paid ones are only marginally better than the free ones, so if you can find free ones that meet this three-rule criteria,they are a good place to start.
Also, don’t forget to check out an earlier post of ours about syndication that lists WAY more places to syndicate your content at! Note, every site in that list has not been checked for our above three-rule criteria, so use at your own risk!