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  1. Top 7 Reasons Your Prospects Can’t Find Your Website

    Your website is your online calling card. Sure, people still use business cards, but if a company doesn’t have a website, it is missing out on a valuable resource to produce interest and revenue. However, just having a website is not enough. Numerous companies around the globe have websites that are merely holding a spot on the Web. This may be unintentional in that the company truly thinks they are doing all the right things. Or perhaps, it is intentional because the company has a site that is a slow work in progress.

    If you feel like your website falls into the first category, it is wise to step back and determine why your website is not getting the traffic you expected or would like to see. Quite often, you need to make changes so that people are not just finding your website but are engaging and purchasing from it as well.

    However, before addressing why your site may not be getting the attention you wanted, consider this:

    Your website may be website is attracting the wrong audience. These people are not likely to make any type of purchase due to finding your site by using search terms that are not the most effective for your business and thus attract the wrong demographic or interest group. This “confusion of search terms,” whether due to your choice or theirs, can be corrected-at least on your side- by improving your site’s web content and structure.

    Once this issue is addressed, it is time to improve your website and make it more inviting.

  2. 12 Types of Web Content to Boost Your Website Traffic in 2018

    2017 has nearly closed and 2018 is looming. If you have looked at the numbers for your website traffic and find yourself deciding  your 2018 New Year’s Resolution list will include “Boost website traffic,” then you are not alone. However, wanting to increase your web traffic, and knowing where to start are two entirely different things. Fortunately, boosting your website traffic is not as intimidating as it might sound – though it will take a bit of time and effort (or you can talk to a Page Progressive team member about helping out!)

  3. Link Building Raleigh NC

    11 Tips for Link Building in 2017

    If you are looking for ways to build your company’s online presence and search result ranking, then one of the best approaches is with link building. Regardless of your industry, the size of your company or even how big a budget you have, link building is a viable and powerful part of getting your website to show in search results in 2017.

    There are many approaches to link building, and there is no good “one size fits all” approach. Rather, you will find there are many unique ways to build links. Whether you are new to link building or merely need some new ideas to spice things up, here are some tried and true white hat techniques for boosting your site’s web presence and garnering more natural/organic links (Often referred to as Offsite SEO).

  4. 9 Reasons to Consider Guest Blogging as a Source of Content for Your Site

    If your company has a blog, then you know the challenge of posting consistently and frequently. The blog is often one of the most neglected elements of a website. What if you could not only keep your blog up to date but help someone else too? 

  5. SEO Optimize Search Results

    SEO: 6 New “Rules of the Game”

    When thinking about SEO (Search Engine Optimization), many people immediately think of keywords – using certain designated words frequently throughout a website in order to be picked up in searches for those words. Several years ago, this practice was a primary way to optimize a website – but search has changed (led primarily by Google, the largest and most frequently used search engine). Keywords still play an important role but in a different way.

    Staying up-to-date on SEO is essential for  increasing, even maintaining, traffic to a website – but it can be a challenge as the “rules of the game” are continuously changing. Here’s a look at 6 current factors for optimizing a site.

  6. Hiring Internet Marketing Consultants: Choose Wisely!

    marketingHave you ever hired a company to do link building, SEO, PPC or other forms of Internet marketing, and months later realized that despite much time and money invested that your website page ranking has not improved, or perhaps, it spiked for a time, but then dropped significantly? If so, then you are not alone! In fact, many companies have been taken advantage of by Internet marketing businesses, which they hired to help them to increase their Web presence.

  7. How to Build Your Internet Presence

    As a business owner, you recognize that it is vital that you get the word out about your company. Perhaps, you take out ads in the paper, have a coupon in those monthly coupon mail-outs or even have a paid spot on television or radio. These can all be effective. But what about the Internet? Do you realize that one of the most effective things you can do to build brand awareness for your company is by using the Internet? In fact, as more than 70% of the population uses the Internet to locate businesses and products, it is vital that you think about what you can do to promote your business online.

  8. 15 SEO Tips for Making Google Love your Website

    As one of the most powerful search engines on the web, Google affects the way most professional web developers approach custom web design. After all, Google plays such an important role to the Internet that it is not uncommon to hear people use the company’s name as a verb such as  “I Googled (pick a topic) and found out…” Consequently, to design a website without keeping Google and other search engines in mind is counterproductive. But what does it mean to design for Google or other search engines? Is there some secret code you must have? No, there is no special code you must use when designing a web site for search engines; however, there are several key areas where you will want to focus to make sure search engines can properly index your site, which promotes the best placement for your pages in search engine results.

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