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  1. pinterest marketing

    Pinterest Marketing: “Buy It” Pins Coming Soon

    Now is a good time to take a serious look at marketing with Pinterest – if you’re not one of the 500,000 or more businesses already doing so. Later this month, Pinterest will introduce “Buy it” pins – available for direct sales by businesses using Shopify or Demandware for online commerce.

    Initial “Buy it” pins, expected at the end of June, will operate on iPhone and iPad. Later phases of the roll-out are planned for Android and desktop shoppers.

    For businesses, this new development adds to the already popular appeal of Pinterest.

  2. internet marketing, Raleigh, N.C.

    Web Design: 6 Fundamentals of Customer-Centric Sites

    Is your website designed with your customers in mind?

    In his book The Invisible Computer, Donald A. Norman writes: “Quality only comes about by continual focus on, and attention to, the people who matter: customers.”

    Norman, an advocate of designing products based on the needs and wants of the end-users, is credited with coining the term “user experience.” Now a buzzword in web design circles (and others), it has its own acronym: UX.

  3. custom or template? website design Raleigh NC

    Custom or Template? Choosing the Right Option for Your Site

    custom or template? website design Raleigh NCCustom design or template? When creating a website, it’s one of the most fundamental decisions to make. Both options are valid, so how do you decide?

    Compare this to another fundamental choice: how to make a dinner entree. Will you make your own creation from scratch or follow a recipe?

  4. Mobile-friendly websites, Google, Raleigh

    More Mobile-Friendly Google Search Coming April 21

    Have you typed a term into Google search on your phone recently? If so, you’re in good company – as some estimates say more than six out of every 10 Google searches are mobile. If you’ve been in the six or seven, did you find what you were looking for? Did your search results provide a link to a relevant, mobile-friendly site, one that could be viewed easily on your phone?

    Google wants to ensure its mobile users are getting “friendly” results. Consequently, in 10 days the company will institute a significant change in how it ranks pages in mobile searches.

  5. Learn the Secrets of a Compelling Website, SEO and Online Branding

    The Life Coach Radio Network featured an interview with Daniel Trimpey, CEO of Page Progressive, on Wednesday, April 8. The network host, Divya Parekh, CEO of The DP Group, interviewed Daniel live on internet radio, followed by a question-and-answer session with listeners.

  6. WordPress SEO Plugin Critical Security Update

    The WordPress SEO Plugin by Yoast is a very powerful and popular plugin for WordPress. It’s used on more than a million websites. Recently it was announced that there is a serious security vulnerability in the plugin. An update is already available, but you must update the plugin in your WordPress dashboard to correct the problem. Read more about it here.
  7. email marketing Raleigh

    6 Must Haves for Successful Email Marketing

    Two out of three consumers have purchased a product or service online as a result of receiving an email marketing message, according to a research study by the Direct Marketing Association. The same study found the return on investment (ROI) of an effective email marketing campaign to be 4300 percent.

    Statistics like these prove email marketing is a viable option for promotional communications. In a study by Merkle, 74 percent of consumers indicated a preference for email as a means to receive promotional offers.

  8. ecommerce, photography, Raleigh NC

    WooCommerce Introduces Tool for Photographers

    Using WooCommerce for selling photographs online has taken a leap forward with the introduction of its new Photography extension.

    WooCommerce is one of the leading eCommerce plugins for sites built with WordPress. The new Photography extension adds custom capabilities making the platform more user-friendly for photographers selling their images online.

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