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  1. How the Latest Facebook Changes Can Help Your Business

    • 50% of news feed content today is photo and visual content.
    • 90% of information transmitted to the brain is visual text.
    • Photos generate 53% more “likes” than the average post and 104% more comments than the average post.
    • 40% of people will respond better to visual information than plain text.
    • Visuals are processed 60,000 times faster in the brain than text.

    Because of numbers like these, Facebook recently made its greatest change to date – a visual news feed design. These changes are three fold in design: rich visually engaging stories, choices of news feed(s) and mobile consistency and experience. Each of these is important to understand and use in a way that benefits your business, especially when you consider how many people are active users on Facebook! Not only will you want to use this Facebook update to help your business, but you will also want to be sure your business Facebook page is fully optimized to make the changes beneficial to you.

  2. web design, Raleigh NC

    Don’t Miss Out! Get Results with Video on Your Website

    Online video is a hit! It’s popularity has some sources calling YouTube the web’s “second search engine.” Then there are stats like these from a study by Animoto (described in this Search Engine Watch post):

    • 94 percent of consumers watched an online video in the previous week
    • 76 percent of smartphone owners watch videos at least once a week from their phones
    • 73 percent of consumers indicated being more likely to buy a product or service after watching an explanatory video

    In addition, using video on websites is frequently cited for sales conversion impacts of 80 percent on up. (Here’s a link to one such a source. )

  3. Content Marketing, Raleigh NC

    Content Marketing: From Curious to Customer

    Did you know …

    • 100 hours of video are uploaded to YouTube every minute. (Source: YouTube)
    • 51 million websites were added during 2012. (Source: pingdom.com)
    • 64.8 million new WordPress posts are published each month. (Source: WordPress)
    • 800 new English-language articles are added each day to Wikipedia. (Source:Wikipedia)
    • Five new Facebook profiles are created every second. (Source:Facebook)

    Is your message getting lost in this vast and quickly expanding sea of content?

    In our previous post on content marketing, we addressed the importance of having a documented plan. In this post, we will address how content marketing can provide a virtual pathway for prospective customers – leading them from “curious” to “customer.”  Understanding how the various channels work together to build interest in your business can be helpful for planning — and keep you from getting lost in the crowded online sphere.

  4. Internet Marketing, Raleigh NC

    WooCommerce & Stamps.com: Simplify Your Shipping

    Save time and money on shipping this holiday season with the new WooCommerce Stamps.com extension — an option worth considering by anyone operating an online store.

    Here’s what you can do with this new extension:

    • Print U.S. Postal Service labels at your home or office
    • Offer more affordable shipping and insurance rates to customers. (Get postage discounts with no minimum volume.)
    • Automate much more of the postage/shipping process
  5. content marketing, Raleigh, NC

    Content Marketing: Making It Work for You

    Think “blog post” when you hear the term content marketing? Blogging was one of the earliest content forms and can be a significant element of content marketing — but it’s rarely the only one. Potential elements are numerous and can include email campaigns, an active social media presence, downloadable white papers or e-books, even in-person events.

    Content Marketing Institute defines content marketing as “the strategic approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Key aspects of the approach are providing information (content) that educates, entertains and engages members of the target audience, establishing the content provider as an accessible authority on the matter at hand, and developing a relationship of trust and loyalty with audience members.

  6. e-commerce websites, internet marketing

    Operating a WebStore? Here’s an Online Holiday Shopping Checklist

    Is your website ready for holiday shoppers?  Earlier this month, Shop.org released its 2014 online holiday sales forecast. The National Retail Federation’s digital retail division predicted an increase in November and December of 8 to 11 percent over last year – anticipating up to $105 billion in e-commerce transactions this holiday season.

    With this optimistic forecast in mind, those who operate online stores have only a couple of weeks to finalize preparations for the shopping rush. Here is a checklist to determine your readiness:

  7. Why Video Is a Great Tool for Websites

    Are you using video on your website? If not, you may be missing an opportunity to get more mileage from it.

    Recently, Your Local Studio featured a brief interview with our CEO, Daniel, in their “Marketing in the Morning” series. He spoke about the benefits of using video on your website landing pages.

  8. Web design, SEO

    Client Spotlight: Meet Ancilla, LLC

    We recently had the opportunity to develop a website for Ancilla, LLC, after a member of their marketing team who was familiar with our work recommended us.

    Ancilla offers business development and clinical trials management services to independently owned research sites. (Read more about them on their site.) To support their business acquisition goals, the new site was to serve as an online business card, helping prospective clients find them in markets across the U.S. They required a site that was credible, attractive, mobile-friendly and easy to maintain.

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