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  1. e-commerce websites, internet marketing

    Operating a WebStore? Here’s an Online Holiday Shopping Checklist

    Is your website ready for holiday shoppers?  Earlier this month, Shop.org released its 2014 online holiday sales forecast. The National Retail Federation’s digital retail division predicted an increase in November and December of 8 to 11 percent over last year – anticipating up to $105 billion in e-commerce transactions this holiday season.

    With this optimistic forecast in mind, those who operate online stores have only a couple of weeks to finalize preparations for the shopping rush. Here is a checklist to determine your readiness:

  2. Why Video Is a Great Tool for Websites

    Are you using video on your website? If not, you may be missing an opportunity to get more mileage from it.

    Recently, Your Local Studio featured a brief interview with our CEO, Daniel, in their “Marketing in the Morning” series. He spoke about the benefits of using video on your website landing pages.

  3. Web design, SEO

    Client Spotlight: Meet Ancilla, LLC

    We recently had the opportunity to develop a website for Ancilla, LLC, after a member of their marketing team who was familiar with our work recommended us.

    Ancilla offers business development and clinical trials management services to independently owned research sites. (Read more about them on their site.) To support their business acquisition goals, the new site was to serve as an online business card, helping prospective clients find them in markets across the U.S. They required a site that was credible, attractive, mobile-friendly and easy to maintain.

  4. Website, SEO, Analytics

    5 Metrics to Monitor the Search Health of Your Website

    Increasingly, we’re hearing from clients and prospects who are seeking help with optimizing the online search results for their business website. Search engine optimization (SEO) is an essential part of successful online marketing.

    Interested in knowing more about SEO? Check out our July post on the topic.  

    Once initial SEO measures are in place, it is important to monitor your results going forward. Doing so will keep you informed about what is and is not working and help you identify early-stage problems – like a “healthcare” check-up for your website. Each time you monitor your results, you will have information to help you make adjustments for maintaining or improving your search results.

  5. WordPress Update 3.9.2

    There have been some nasty hacks circulating the interwebs targeting WordPress recently. If you are running WordPress, we recommend that you update your site to 3.9.2 as soon as possible, as well as all your plugins. If you are currently subscribed to our WordPress update service, then we will handle that for you. Note, that is a different service than hosting. If you are not sure if you are getting updated by us, contact us to inquire about that.

    Here’s the full info from WordPress.

  6. eCommerce

    WooCommerce for iPhone: App Now Available

    Do you operate an online store with WooCommerce? We work with a number of businesses that are successfully operating e-stores using this WordPress plugin.

    That’s why we are pleased to share the good news that WooCommerce has released its new iPhone App.

    Now iPhone and iPod users with a WooCommerce e-store can easily stay connected to their store on the go.

  7. Increasing web traffic

    5 Social Media Sharing Guidelines for Doubling Your Web Traffic

    Have you jumped into the world of content marketing or blogging? Small business owners who have been hanging around us for awhile have likely heard about the benefits of posting new content regularly on their websites, with blogging being one way to accomplish this. Last year, we published an introduction to content marketing and its importance for small businesses as well as follow up posts on strategy and tips for busy business owners.

    If you’re publishing regular content on your site, then you want to get as much mileage as possible from that content. (We know the time and effort it takes!)  We recently found a KISSmetrics post that addresses this subject, providing advice on using social media to do just that, and we dedicate this post to sharing their insights.

  8. SEO Optimize Search Results

    SEO: 6 New “Rules of the Game”

    When thinking about SEO (Search Engine Optimization), many people immediately think of keywords – using certain designated words frequently throughout a website in order to be picked up in searches for those words. Several years ago, this practice was a primary way to optimize a website – but search has changed (led primarily by Google, the largest and most frequently used search engine). Keywords still play an important role but in a different way.

    Staying up-to-date on SEO is essential for  increasing, even maintaining, traffic to a website – but it can be a challenge as the “rules of the game” are continuously changing. Here’s a look at 6 current factors for optimizing a site.

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