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  1. Website, SEO, Analytics

    5 Metrics to Monitor the Search Health of Your Website

    Increasingly, we’re hearing from clients and prospects who are seeking help with optimizing the online search results for their business website. Search engine optimization (SEO) is an essential part of successful online marketing.

    Interested in knowing more about SEO? Check out our July post on the topic.  

    Once initial SEO measures are in place, it is important to monitor your results going forward. Doing so will keep you informed about what is and is not working and help you identify early-stage problems – like a “healthcare” check-up for your website. Each time you monitor your results, you will have information to help you make adjustments for maintaining or improving your search results.

  2. WordPress Update 3.9.2

    There have been some nasty hacks circulating the interwebs targeting WordPress recently. If you are running WordPress, we recommend that you update your site to 3.9.2 as soon as possible, as well as all your plugins. If you are currently subscribed to our WordPress update service, then we will handle that for you. Note, that is a different service than hosting. If you are not sure if you are getting updated by us, contact us to inquire about that.

    Here’s the full info from WordPress.

  3. eCommerce

    WooCommerce for iPhone: App Now Available

    Do you operate an online store with WooCommerce? We work with a number of businesses that are successfully operating e-stores using this WordPress plugin.

    That’s why we are pleased to share the good news that WooCommerce has released its new iPhone App.

    Now iPhone and iPod users with a WooCommerce e-store can easily stay connected to their store on the go.

  4. Increasing web traffic

    5 Social Media Sharing Guidelines for Doubling Your Web Traffic

    Have you jumped into the world of content marketing or blogging? Small business owners who have been hanging around us for awhile have likely heard about the benefits of posting new content regularly on their websites, with blogging being one way to accomplish this. Last year, we published an introduction to content marketing and its importance for small businesses as well as follow up posts on strategy and tips for busy business owners.

    If you’re publishing regular content on your site, then you want to get as much mileage as possible from that content. (We know the time and effort it takes!)  We recently found a KISSmetrics post that addresses this subject, providing advice on using social media to do just that, and we dedicate this post to sharing their insights.

  5. SEO Optimize Search Results

    SEO: 6 New “Rules of the Game”

    When thinking about SEO (Search Engine Optimization), many people immediately think of keywords – using certain designated words frequently throughout a website in order to be picked up in searches for those words. Several years ago, this practice was a primary way to optimize a website – but search has changed (led primarily by Google, the largest and most frequently used search engine). Keywords still play an important role but in a different way.

    Staying up-to-date on SEO is essential for  increasing, even maintaining, traffic to a website – but it can be a challenge as the “rules of the game” are continuously changing. Here’s a look at 6 current factors for optimizing a site.

  6. Create Custom Visual Content with Free Online Tools

    Need ideas for visual content? Want to create custom visuals for your blog or website without breaking the bank?

    If you’re looking to increase your visual content after reading our last post, we have good news! There are lots of free tools available online for finding and customizing visual content. We have compiled the list of free resources featured here for your information and convenience.

  7. Visual Web Content: Is Seeing Really Believing?

    Reading recent statistics about the value of visual content on a website brings to mind this centuries-old adage: “Seeing is believing.” Consider these stats reported on wishpond.com, for example:

    • Sites that use infographics get 12 percent more traffic than sites that do not.
    • 67 percent of consumers consider clear, detailed images to carry more weight than product information or customer ratings.
    • 60 percent of consumers are more likely to click on a business with images appearing in search results.
    • 90 percent of the information transmitted to the brain is visual. Visuals are processed by the brain 60,000x faster than text.
    • Posts with visuals receive 94 percent more page visits and engagement than those without images.

  8. Google Places Helps Customers Find Your Business

    Where do you turn when you’re looking for a local business? Chances are you pull up Google and search either by business name or service. Gone are the days when you turn to the big Yellow Pages phone book stored on a shelf.

    Google Places is the new ”Yellow Pages.” This is particularly good news if you are a small business owner (especially one with a brick-and-mortar location) because Google Places listings are free. By simply claiming your listing and keeping it updated, you help customers and prospects find your business – both virtually and physically.

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