Think website hackers and data theft is a only concern for governments and large corporations? Think again. A recent Forbes article online reported that 40 percent of cyber attacks are against companies with fewer than 500 employees. Yet many small and medium-size businesses are not taking adequate security measures to protect their websites.
It is always wise to have systems in place for off-site file backup and malware protection.
“Ready or not, here I come!” As in the classic children’s game Hide and Seek, someone is looking for you – are you ready? Can customers find your business in the “social” marketplace?
There are countless tools for promoting your business – from T-shirts, pens and business cards to billboards and local event sponsorships. Online, there are websites, landing pages, search engine optimization (SEO), pay per click ads and, now, social media.
Yes, the online world has gone “social.” With increasing numbers of users on these platforms every day (across age ranges!), it appears they are here to stay. Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest are among the most popular. Each of these provides new opportunities for your customers to “find” you (and for you to find them) every day.
Your website is your business card to the world and, as such, you want it to successfully portray what you do. Whatever your line of work may be, your website needs to tell site guests your story and how you can help them. This “storytelling” may be accomplished through a variety of methods – words, pictures, graphics, video, etc. – all designed to encourage people to choose your services rather than those of your competitors.
So how do you go about creating a website that successfully reaches your target audience? What elements does an effective website include? Is there a special trade secret that needs to be followed? The answers to these questions may vary depending on who you ask; a web designer, a graphics specialist and a writer will have differing points of view – all of them valid.
What content do you want to see in your Facebook news feed? The answer is highly debated and varies according to each individual user on this popular social media platform.
Facebook’s ever-changing algorithm, EdgeRank, determines what shows up in individual news feeds. It’s helpful to understand some basics about the algorithm in order to get the most mileage from your Facebook business page.
EdgeRank sorts posts based on three factors: affinity, weight and time decay. Higher rankings in these three areas means an item is more likely to show up in a user’s news feed.
Here are eight ways to get more mileage as a business from the new Facebook news feeds:
Facebook’s latest revisions give greater emphasis to visual content in news feeds, provide users more feed filtering options, and create consistency across computer, tablet and mobile access devices. Knowing how and why this social media platform is changing can help you make the most of it for your business.
Commercial builders and contractors are an integral part of a region’s economy. Thanks to their work, many other people find jobs-some due to being employed as part of the construction process and others after the location is completed. Recently, Page Progressive has joined website building with brick and mortar construction. Rather than wielding cranes, hammers and skill saws, we employed graphic designers, marketing and web knowledge to build a website for Diamond Contracting, Inc.
Since 1991, Diamond Contracting, Inc. has been specializing in commercial contracting. They are known for being a highly skilled team, led by Mike Swanson, Andy Ward and Bryan Wolfe, that understands the value of bringing strong work ethics to each job. This dedication to detail and to their clients is reflected when one sees the finished building or up-fit. As commercial contractors, they are able to design, build, renovate or up-fit a retail location, warehouse, sales center or sports facility to meet your needs. Not sure what changes are actually needed at your location? No problem! Diamond Contracting, Inc. offers site analysis, value engineering and building system integration.
Regardless of how wonderful your website is, how much information your site contains or how many landing pages you have, if your website is not designed for an optimal user experience, then people will not spend much time there. As a website and business owner, you don’t want to lose customers because your website was inefficient.