No matter the size of your business or organization, having an email service provider (ESP) is a must. You can choose a paid service or a free one, but email is still the standard method of communicating in most business environments – whether to an individual or a large group. However, there are many different email service providers to choose from so deciding which one to work with can be daunting. Knowing what type of email service provider you should use, based on your entity’s specific needs will help make the decision easier.
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Choosing the Right Email Service Provider
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The Difference Between Website Maintenance and Web Hosting
Despite what many people think, website maintenance and website hosting are not the same. Sure, the terms often get used interchangeably, but they are not synonyms. Each of them is necessary, however, to having a successful website and ensuring that you get the most leads you can from visitors.
If you have never had a website, or are trying to decide what you need, then understanding the difference between each of these services is important. After all, you want to be certain that in getting your company on the Web, you do it right the first time.
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7 Web Development Trends in 2022
Did you know that since the birth of the Internet in 1983, it has grown to be the home of 1.58 billionwebsites?
Moreover, there are around 5 billion active daily users.
With so many websites and internet users, having a website that engages site guests is a must! But what can you do to make your website and your products and services stand out from the crowd? This question can be sobering, but it is also inspiring. After all, it is possible to make changes to your website – it’s just a matter of knowing what updates and trends should be implemented. But the good thing is there’s no time like the present to give your company website a new look.
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Does Your Website Need a Facelift? 8 Signs Your Website is Outdated
While the calendar year begins in January, for the business world, it is often July that indicates a new fiscal year. With that in mind, now is the time to think about how you want to do things over the next 12 months. There may be expected changes to the budget, advertising, marketing, and other facets of business but one area that companies overlook – their website.
Your company website is one of the most important investments you can make to boost your business’s bottom line. After all, numerous studies show that consumers check out a company online before they ever call or visit the location. So, if your website needs a redesign to remain effective, then chances are that potential customers will find another place to work with.
Sadly, many businesses overlook the value of updating their website. It is like the picture that is always hanging crooked. Sure, you know it should be corrected, but you are so used to seeing it off-kilter that you don’t put any effort into fixing it. A crooked picture is easy to spot. But, it can be difficult to identify when a website needs to be corrected.
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Top 7 Reasons Your Prospects Can’t Find Your Website
Your website is your online calling card. Sure, people still use business cards, but if a company doesn’t have a website, it is missing out on a valuable resource to produce interest and revenue. However, just having a website is not enough. Numerous companies around the globe have websites that are merely holding a spot on the Web. This may be unintentional in that the company truly thinks they are doing all the right things. Or perhaps, it is intentional because the company has a site that is a slow work in progress.
If you feel like your website falls into the first category, it is wise to step back and determine why your website is not getting the traffic you expected or would like to see. Quite often, you need to make changes so that people are not just finding your website but are engaging and purchasing from it as well.
However, before addressing why your site may not be getting the attention you wanted, consider this:
Your website may be website is attracting the wrong audience. These people are not likely to make any type of purchase due to finding your site by using search terms that are not the most effective for your business and thus attract the wrong demographic or interest group. This “confusion of search terms,” whether due to your choice or theirs, can be corrected-at least on your side- by improving your site’s web content and structure.
Once this issue is addressed, it is time to improve your website and make it more inviting.
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Why Mobile First is Important for Your Business Success Online
A little over a decade ago, a business could get by with a web presence that was little more than a basic site that told who the company was, what they offered, a shopping cart for purchases, and a contact page. Times have changed. No longer is a simple website truly sufficient in most cases. Today’s websites must not only be user friendly, have security features, convey your company brand in a clear and aesthetically pleasing way but also needs to be optimized for mobile first. While the term “mobile responsive” may be a familiar one, mobile first is a similar but different approach to website design.
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Keyword Segmentation: A Better Way to Approach Your SEO
Most people know that your website’s keywords play a large role in how well your website ranks on a search engine results page (SERP). Consequently, people often choose these words with care, perhaps after some A/B testing to see what words perform the best and make sure to use keywords a part of website metadata when working on the backend of the website. But have you ever considered keyword segmentation?
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What is a CDN and How Can it Help Your Business Website?
So, what is a CDN? A CDN is an abbrieviation for “Content Delivery Network.”
A content delivery network is a series of servers designed to deliver your website content to your visitors as quickly as possible, regardless of where they are located.
