WordPress is one of the most popular Content Management Systems (CMS). If you already have a website on a different platform, there are a number of services available for migrating to WordPress. Whatever your preferred CMS, plugins are critical for expanding functionality for your website. However, choosing the best plugins to use can be overwhelming because of the sheer number of options available.
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Top 20 Most Popular WordPress Plugins Infographic
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8 Questions to Ask When Choosing Website Typography
Thousands of decisions are involved in creating a website. Among the decisions are choices of format, images, color and type — just to name a few. Each design element works in conjunction with all the others to create an overall impression. Therefore, making wise choices is imperative for a professional site that achieves the desired result.
In this post, we will take a look at one element — typography — and the decisions that go into using it effectively. A post on creativebloq.com defines typography as: “the art of arranging type into a legible, aesthetically pleasing and design-appropriate layout.”
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Selling Subscriptions? Check out the WooCommerce Tool Upgrade
Subscriptions have gone digital, extending the term well beyond traditional newspapers and magazines. Many businesses are finding the ‘subscription’ model lends itself well to generating recurring sales and revenue.
Businesses like Birchbox (beauty products), Blue Apron (make-at-home meals), and Dollar Shave Club (men’s razors) serve hundreds of thousands of customers per month through subscriptions, according to an Inc. Magazine article. But success is not a shoo-in.
“You can’t just convert to a subscription business and expect your revenue to grow,” Michael Dubin, CEO of Dollar Shave Club, tells the magazine’s reporter. “Is the subscription an enhancement for your customer? If not, then don’t do it.”
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6 Dangers of “Do It Yourself” Websites
Gone are the days when building a website required knowing or learning HTML code. Now there are options galore including Content Management System (CMS) choices such as WordPress and Joomla and free ‘builders’ such as Squarespace, Weebly and Wix.
Given this landscape, when creating a new site, how do you decide between ‘do it yourself’ (DIY) options and hiring a professional? Both are valid methods that should be weighed based on your particular situation and budget. When deciding, consider these dangers of the DIY route:
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WordPress Site Security Basics Everyone Needs to Know
Ever wonder why a hacker would be interested in your website? Think your site is too small or ‘insignificant’ to be hacked?
It is not uncommon to think a ‘small’ site is immune to malevolent hackers. But the truth is that no site is immune, and small sites are just as likely to fall victim to the attacks as larger ones.
Knowing some basic information about hacking and how to protect your site is the first step to decreasing your security risk. Here are answers to some common questions about site security:
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Email Marketing on Steroids: Mailchimp Introduces “Pro”
“It is now 44 years since the first email was sent and its hard earned status as one of the strongest weapons in the marketer’s arsenal shows no signs of diminishing,” reads the Direct Marketing Association (DMA) National Client Email Report 2015.
How is this weapon working for your business? Are you ready to take it to the next level?
For small business email ‘power users,’ there’s a new tool available – MailChimp Pro. Designed with small businesses in mind, it’s targeted to those with lists of 50,000 or more who want to ramp up their email campaign results to grow their business.
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Looking Ahead to 2016: 5 Web Design Trends to Consider for the New Year
Fall is here, along with pumpkin spice everything and thoughts of a new calendar year. Have you started considering what your web presence should look like in 2016? We’ve scanned website trend predictions for 2016 and compiled this post for your consideration and planning.
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Membership Site Tools Now Available for WooCommerce
Does your business plan include offering an online community for clients and customers? Would you like to restrict access to content on your site to a membership community only?
WooCommerce now offers extensions that help their e-Commerce customers offer and manage memberships and subscriptions. If you use WooCommerce (2.2 or newer) for your e-store and offer memberships (or plan to), these extensions are worth checking out.
